A data profile of the people who buy, follow and care about Plus-size clothing in Poland — modelled from more than twelve digital signal sources. Plus-size clothing has an estimated audience of 1,562,738 people in Poland.
Plus-size clothing has an estimated audience of 1,562,738 people in Poland. 89.5% are female, 10.5% are male, average age 41.7. Top brand affinities: Super Express, Bonprix, Skirt, Auchan, Blouse.
Top brand affinities include Super Express, Bonprix, Skirt, with strongest over-indexing on Super Express (2.4× the country average).
Demographically, the Plus-size clothing audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Plus-size clothing fan in Poland is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Plus-size clothing profile in Poland.
89.5% are female, 10.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 89.5% |
| Male | 10.5% |
| Average age | 41.7 |
| Estimated audience size | 1,562,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Plus-size clothing audience comes from Poland.
| Country | Share |
|---|---|
| United States | 29.0% |
| Brazil | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Plus-size clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ulla Popken | Fashion & Accessoires | 9.09× | ||
| 02 | 3XL | Fashion & Accessoires | 7.74× | ||
| 03 | Plus-size model | Fashion & Accessoires | 5.53× | ||
| 04 | Bonprix | Shopping | 4.48× | ||
| 05 | Tablecloth | Home & Garden | 4.22× | ||
| 06 | Curtain | Home & Garden | 3.57× | ||
| 07 | KiK | Shopping | 2.62× | ||
| 08 | Super Express | News | 2.40× | ||
| 09 | Office 365 | Technology & Electronics | 2.24× | ||
| 10 | Skirt | Fashion & Accessoires | 2.21× | ||
| 11 | Jacket | Fashion & Accessoires | 2.11× | ||
| 12 | Black Red White | Home & Garden | 2.03× | ||
| 13 | Blouse | Fashion & Accessoires | 1.97× | ||
| 14 | Handbags | Fashion & Accessoires | 1.67× | ||
| 15 | Flower | Home & Garden | 1.63× | ||
| 16 | Discounts and allowances | Shopping | 1.62× | ||
| 17 | Shopping malls | Shopping | 1.59× | ||
| 18 | Recipes | Food & Beverages | 1.54× | ||
| 19 | Plant | Home & Garden | 1.54× | ||
| 20 | Auchan | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Need for Security | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.33× | |
| Patriotism | CONSERVATISM | 0.40× | |
| Social Media Usage | JOY | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Plus-size clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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