A data profile of the people who buy, follow and care about Discounts and allowances in Poland — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 5,372,615 people in Poland.
Discounts and allowances has an estimated audience of 5,372,615 people in Poland. 70.6% are female, 29.4% are male, average age 41.2. Top brand affinities: Skirt, Super Express, Smyk, Blouse, Deal of the day.
Top brand affinities include Skirt, Super Express, Smyk, with strongest over-indexing on Skirt (1.87× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Discounts and allowances fan in Poland is more female, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Skirt.
The key figures that characterise the Discounts and allowances profile in Poland.
70.6% are female, 29.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 41.2 |
| Estimated audience size | 5,372,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Discounts and allowances audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.76× | ||
| 02 | Bonprix | Shopping | 2.63× | ||
| 03 | Uniqlo | Shopping | 2.56× | ||
| 04 | Deal of the day | Shopping | 2.09× | ||
| 05 | Plus-size clothing | Fashion & Accessoires | 2.02× | ||
| 06 | Shellac | Beauty & Wellness | 1.93× | ||
| 07 | Office 365 | Technology & Electronics | 1.91× | ||
| 08 | Smyk | Shopping | 1.90× | ||
| 09 | Skirt | Fashion & Accessoires | 1.87× | ||
| 10 | Super Express | News | 1.82× | ||
| 11 | WITTCHEN | Fashion & Accessoires | 1.76× | ||
| 12 | Blouse | Fashion & Accessoires | 1.75× | ||
| 13 | Jacket | Fashion & Accessoires | 1.67× | ||
| 14 | Black Red White | Home & Garden | 1.65× | ||
| 15 | Coat (clothing) | Fashion & Accessoires | 1.65× | ||
| 16 | Sweater | Fashion & Accessoires | 1.62× | ||
| 17 | Manicure | Beauty & Wellness | 1.58× | ||
| 18 | Bestseller | Literature | 1.58× | ||
| 19 | Handbags | Fashion & Accessoires | 1.56× | ||
| 20 | Kindergarten | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Need for Security | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Sustainability | BALANCE | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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