A data profile of the people who buy, follow and care about Sweater in Poland — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 2,808,097 people in Poland.
Sweater has an estimated audience of 2,808,097 people in Poland. 82.4% are female, 17.6% are male, average age 39.2. Top brand affinities: Outerwear, PUDELEK, Pepco, Children's clothing, Hair products.
Top brand affinities include Outerwear, PUDELEK, Pepco, with strongest over-indexing on Outerwear (6.84× the country average).
Demographically, the Sweater audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Sweater fan in Poland is more female, around 39.2 years old, with strong Creativity tendencies and a notable affinity for Outerwear.
The key figures that characterise the Sweater profile in Poland.
82.4% are female, 17.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 39.2 |
| Estimated audience size | 2,808,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Sweater audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 6.84× | ||
| 02 | Impulse purchase | Shopping | 3.29× | ||
| 03 | Knitting | Home & Garden | 3.19× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 2.92× | ||
| 05 | Primark | Shopping | 2.68× | ||
| 06 | PUDELEK | News | 2.43× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.11× | ||
| 08 | Rossmann | Shopping | 2.00× | ||
| 09 | Skin care | Beauty & Wellness | 1.99× | ||
| 10 | Fast food | Food & Beverages | 1.88× | ||
| 11 | Handbags | Fashion & Accessoires | 1.87× | ||
| 12 | Flower | Home & Garden | 1.79× | ||
| 13 | Pepco | Fashion & Accessoires | 1.76× | ||
| 14 | H&M | Shopping | 1.75× | ||
| 15 | Organic food | Food & Beverages | 1.68× | ||
| 16 | Fragrances | Beauty & Wellness | 1.64× | ||
| 17 | Discounts and allowances | Shopping | 1.62× | ||
| 18 | Hair products | Beauty & Wellness | 1.58× | ||
| 19 | Kaufland | Shopping | 1.56× | ||
| 20 | Spas | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.86× | |
| Design Affinity | PREMIUM | 1.78× | |
| Sustainability | BALANCE | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 1.02× | |
| Risk Appetite | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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