A data profile of the people who buy, follow and care about Hair products in Poland — modelled from more than twelve digital signal sources. Hair products has an estimated audience of 7,270,427 people in Poland.
Hair products has an estimated audience of 7,270,427 people in Poland. 73.6% are female, 26.4% are male, average age 41.3. Top brand affinities: Pepco, Dresses, Discount stores, Spas, Shoes.
Top brand affinities include Pepco, Dresses, Discount stores, with strongest over-indexing on Pepco (1.99× the country average).
Demographically, the Hair products audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Hair products fan in Poland is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Pepco.
The key figures that characterise the Hair products profile in Poland.
73.6% are female, 26.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 41.3 |
| Estimated audience size | 7,270,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Hair products audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Hair products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.27× | ||
| 02 | Skirt | Fashion & Accessoires | 2.23× | ||
| 03 | Blouse | Fashion & Accessoires | 2.16× | ||
| 04 | Handbags | Fashion & Accessoires | 2.13× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.09× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.06× | ||
| 07 | Discount stores | Shopping | 2.03× | ||
| 08 | Fragrances | Beauty & Wellness | 2.03× | ||
| 09 | Pepco | Fashion & Accessoires | 1.99× | ||
| 10 | Dresses | Fashion & Accessoires | 1.94× | ||
| 11 | Coupons | Shopping | 1.93× | ||
| 12 | Spas | Beauty & Wellness | 1.85× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 14 | Men's clothing | Fashion & Accessoires | 1.73× | ||
| 15 | IKEA | Home & Garden | 1.68× | ||
| 16 | Woman | Kids & Family | 1.67× | ||
| 17 | Magazines | Literature | 1.63× | ||
| 18 | Footwear | Fashion & Accessoires | 1.61× | ||
| 19 | Shoes | Fashion & Accessoires | 1.57× | ||
| 20 | Toys | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.42× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.46× | |
| DIY Mentality | THRILL | 0.58× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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