A data profile of the people who buy, follow and care about Keratin in Poland — modelled from more than twelve digital signal sources. Keratin has an estimated audience of 1,455,571 people in Poland.
Keratin has an estimated audience of 1,455,571 people in Poland. 82.5% are female, 17.5% are male, average age 34.7. Top brand affinities: Rossmann, Lidl, Castorama, Canada, Empik.
Top brand affinities include Rossmann, Lidl, Castorama, with strongest over-indexing on Rossmann (2.55× the country average).
Demographically, the Keratin audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Keratin fan in Poland is more female, around 34.7 years old, with strong Individualism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Keratin profile in Poland.
82.5% are female, 17.5% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 34.7 |
| Estimated audience size | 1,455,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Keratin audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 12.8% |
| Brazil | 5.3% |
The strongest cross-interests of the Keratin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure & Pedicure | Beauty & Wellness | 3.24× | ||
| 02 | Health And Beauty | Beauty & Wellness | 2.92× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.84× | ||
| 04 | Waxing | Beauty & Wellness | 2.71× | ||
| 05 | Artificial nails | Beauty & Wellness | 2.69× | ||
| 06 | Long hair | Beauty & Wellness | 2.65× | ||
| 07 | Rossmann | Shopping | 2.55× | ||
| 08 | Nail art | Beauty & Wellness | 2.49× | ||
| 09 | Eyelash | Beauty & Wellness | 2.45× | ||
| 10 | Laser | Beauty & Wellness | 2.45× | ||
| 11 | Permanent makeup | Beauty & Wellness | 2.38× | ||
| 12 | Pedicure | Beauty & Wellness | 2.16× | ||
| 13 | Childhood | Kids & Family | 1.95× | ||
| 14 | Lidl | Shopping | 1.87× | ||
| 15 | Sephora | Shopping | 1.80× | ||
| 16 | Castorama | Shopping | 1.59× | ||
| 17 | TUI | Travel & Leisure | 1.58× | ||
| 18 | Canada | Travel & Leisure | 1.57× | ||
| 19 | Empik | Shopping | 1.57× | ||
| 20 | Motherhood | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.91× | |
| Patriotism | CONSERVATISM | 1.84× | |
| DIY Mentality | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.47× | |
| Social Media Usage | JOY | 0.53× | |
| Sustainability | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Keratin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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