Rascasse Audience Intelligence

Manicure & Pedicure Audience in Poland

A data profile of the people who buy, follow and care about Manicure & Pedicure in Poland — modelled from more than twelve digital signal sources. Manicure & Pedicure has an estimated audience of 1,335,731 people in Poland.

#7among Nails in Poland
#810among Topic in Poland
#48in Beauty & Wellness

Manicure & Pedicure has an estimated audience of 1,335,731 people in Poland. 78.8% are female, 21.2% are male, average age 31.9. Top brand affinities: Nail salon, PUDELEK, Bikini, Artificial nails, Love & Sex.

Top brand affinities include Nail salon, PUDELEK, Bikini, with strongest over-indexing on Nail salon (6.74× the country average).

Demographically, the Manicure & Pedicure audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

The typical Manicure & Pedicure fan in Poland is more female, around 31.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Nail salon.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Manicure & Pedicure profile in Poland.

Audience size
1.3M
in Poland
Gender
78.8%
21.2% male
Age
31.9
average years
Country rank
#1220
Topic in Poland
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manicure & Pedicure fans

78.8% are female, 21.2% are male, average age 31.9.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Manicure & Pedicure audience in Poland
MetricValue
Female78.8%
Male21.2%
Average age31.9
Estimated audience size1,335,731
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Manicure & Pedicure audience in Poland
Age bracketShare%
16-1932%
20-2930%
30-3920%
40-4912%
50+6%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Manicure & Pedicure audience comes from Poland.

Worldwide audience distribution share by country for Manicure & Pedicure
CountryShare
Japan16.3%
Brazil13.2%
United States10.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manicure & Pedicure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manicure & Pedicure audience
#·InterestCategoryAffinity×
01Zara KidsFashion & Accessoires8.36×
02Exfoliation (cosmetology)Beauty & Wellness7.69×
03Nail salonBeauty & Wellness6.74×
04Hair ExtensionsBeauty & Wellness6.62×
05Love & SexKids & Family6.57×
06Artificial nailsBeauty & Wellness6.04×
07MicrobladingBeauty & Wellness5.91×
08BikiniFashion & Accessoires5.69×
09Long hairBeauty & Wellness5.05×
10PUDELEKNews4.62×
11DeichmannShopping4.61×
12Eyelash extensionsBeauty & Wellness4.57×
13StradivariusShopping4.35×
14Eye linerBeauty & Wellness4.23×
15ManicureBeauty & Wellness3.25×
16RossmannShopping2.95×
17PKO Bank PolskiBusiness & Career2.56×
18PepcoFashion & Accessoires2.34×
19CastoramaShopping2.03×
20TikTokInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manicure & Pedicure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manicure & Pedicure audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.18×
Luxury OrientationPREMIUM1.91×
IndividualismJOY1.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manicure & Pedicure audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
TraditionCONSERVATISM0.88×
Community OrientationOPEN0.89×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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