A data profile of the people who buy, follow and care about Deichmann in Poland — modelled from more than twelve digital signal sources. Deichmann has an estimated audience of 2,283,332 people in Poland.
Deichmann has an estimated audience of 2,283,332 people in Poland. 83.4% are female, 16.6% are male, average age 32.9. Top brand affinities: Orange, Foot Locker, Rossmann, Eddie Hall, PUDELEK.
Top brand affinities include Orange, Foot Locker, Rossmann, with strongest over-indexing on Orange (7.61× the country average).
Demographically, the Deichmann audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
The typical Deichmann fan in Poland is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Orange.
The key figures that characterise the Deichmann profile in Poland.
83.4% are female, 16.6% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 32.9 |
| Estimated audience size | 2,283,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 8% |
The strongest cross-interests of the Deichmann audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foot Locker | Shopping | 22.56× | ||
| 02 | Eddie Hall | Sports | 13.83× | ||
| 03 | About You | Shopping | 10.10× | ||
| 04 | Lindex | Fashion & Accessoires | 9.28× | ||
| 05 | Unique Gifts | Shopping | 8.63× | ||
| 06 | Orange | Technology & Electronics | 7.61× | ||
| 07 | Hebe | Home & Garden | 5.99× | ||
| 08 | Long hair | Beauty & Wellness | 4.68× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 4.68× | ||
| 10 | Rossmann | Shopping | 4.63× | ||
| 11 | Makeup brush | Beauty & Wellness | 4.23× | ||
| 12 | PUDELEK | News | 4.15× | ||
| 13 | KiK | Shopping | 4.12× | ||
| 14 | Child development | Business & Career | 4.12× | ||
| 15 | Pepco | Fashion & Accessoires | 2.96× | ||
| 16 | Psychology | Business & Career | 2.16× | ||
| 17 | IKEA | Home & Garden | 2.15× | ||
| 18 | RTV Euro AGD | Shopping | 2.07× | ||
| 19 | Women's clothing | Fashion & Accessoires | 2.04× | ||
| 20 | Castorama | Shopping | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.12× | |
| Luxury Orientation | PREMIUM | 2.09× | |
| Quality Awareness | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Risk Appetite | THRILL | 0.79× | |
| Career Orientation | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Deichmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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