Rascasse Audience Intelligence

Makeup Tutorials Audience in Poland

A data profile of the people who buy, follow and care about Makeup Tutorials in Poland — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 1,533,742 people in Poland.

#10among Cosmetics in Poland
#697among Topic in Poland
#42in Beauty & Wellness

Makeup Tutorials has an estimated audience of 1,533,742 people in Poland. 83.6% are female, 16.4% are male, average age 32.5. Top brand affinities: Makeup brush, Sephora, Skin care, Beauty Makeup, Nail polish.

Top brand affinities include Makeup brush, Sephora, Skin care, with strongest over-indexing on Makeup brush (5.78× the country average).

Demographically, the Makeup Tutorials audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Individualism, Patriotism.

The typical Makeup Tutorials fan in Poland is more female, around 32.5 years old, with strong Individualism tendencies and a notable affinity for Makeup brush.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Makeup Tutorials profile in Poland.

Audience size
1.5M
in Poland
Gender
83.6%
16.4% male
Age
32.5
average years
Country rank
#1031
Topic in Poland
Fig. 01

Search interest · 12-month trend

+229%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup Tutorials fans

83.6% are female, 16.4% are male, average age 32.5.

Fig. 02

Gender split

83.6%
Female
16.4%
Male
Demographic split for Makeup Tutorials audience in Poland
MetricValue
Female83.6%
Male16.4%
Average age32.5
Estimated audience size1,533,742
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Makeup Tutorials audience in Poland
Age bracketShare%
16-1930%
20-2930%
30-3921%
40-4913%
50+6%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Makeup Tutorials audience comes from Poland.

Worldwide audience distribution share by country for Makeup Tutorials
CountryShare
United States18.2%
Japan15.7%
China8.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup Tutorials audience
#·InterestCategoryAffinity×
01Makeup &hairBeauty & Wellness7.42×
02Beauty MakeupBeauty & Wellness6.77×
03Makeup LessonsBeauty & Wellness6.14×
04Makeup brushBeauty & Wellness5.78×
05Eye shadowBeauty & Wellness3.98×
06Manicure & PedicureBeauty & Wellness3.59×
07SephoraShopping3.55×
08Eye linerBeauty & Wellness3.51×
09Nail polishBeauty & Wellness3.45×
10Foundation (cosmetics)Beauty & Wellness3.45×
11Lip glossBeauty & Wellness3.45×
12Nail artBeauty & Wellness3.41×
13EyebrowBeauty & Wellness3.36×
14Nail salonBeauty & Wellness3.00×
15Natural skin careBeauty & Wellness2.96×
16Skin careBeauty & Wellness2.89×
17ZaraShopping2.23×
18RossmannShopping2.20×
19DressesFashion & Accessoires1.87×
20NotinoShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup Tutorials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.39×
PatriotismCONSERVATISM1.22×
Need for SecurityCONSERVATISM1.01×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.44×
Urban LifestyleOPEN0.46×
Healthy LifestyleBALANCE0.52×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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