A data profile of the people who buy, follow and care about Lip gloss in Poland — modelled from more than twelve digital signal sources. Lip gloss has an estimated audience of 1,517,964 people in Poland.
Lip gloss has an estimated audience of 1,517,964 people in Poland. 83.5% are female, 16.5% are male, average age 33.6. Top brand affinities: Foundation (cosmetics), Face powder, Concealer, Eye shadow, Mascara.
Top brand affinities include Foundation (cosmetics), Face powder, Concealer, with strongest over-indexing on Foundation (cosmetics) (16.05× the country average).
Demographically, the Lip gloss audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Lip gloss fan in Poland is more female, around 33.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Foundation (cosmetics).
The key figures that characterise the Lip gloss profile in Poland.
83.5% are female, 16.5% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 33.6 |
| Estimated audience size | 1,517,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Lip gloss audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 20.1% |
| United States | 12.1% |
| Brazil | 6.4% |
The strongest cross-interests of the Lip gloss audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brown hair | Beauty & Wellness | 19.44× | ||
| 02 | Rouge (cosmetics) | Beauty & Wellness | 18.57× | ||
| 03 | Face powder | Beauty & Wellness | 16.50× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 16.05× | ||
| 05 | Concealer | Beauty & Wellness | 15.81× | ||
| 06 | BB cream | Beauty & Wellness | 14.14× | ||
| 07 | Eye shadow | Beauty & Wellness | 12.35× | ||
| 08 | Mascara | Beauty & Wellness | 10.65× | ||
| 09 | Eye liner | Beauty & Wellness | 8.91× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 8.23× | ||
| 11 | Beauty tips | Beauty & Wellness | 8.02× | ||
| 12 | Lipstick | Beauty & Wellness | 7.93× | ||
| 13 | Long Lashes | Beauty & Wellness | 7.89× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 6.07× | ||
| 15 | Shellac | Beauty & Wellness | 6.05× | ||
| 16 | Makeup brush | Beauty & Wellness | 5.85× | ||
| 17 | Health And Beauty | Beauty & Wellness | 5.43× | ||
| 18 | Artificial nails | Beauty & Wellness | 5.17× | ||
| 19 | Natural skin care | Beauty & Wellness | 4.82× | ||
| 20 | Internet & Social Media | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 3.91× | |
| Patriotism | CONSERVATISM | 1.89× | |
| Early Adopter Mentality | POWER | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.39× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Travelling | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lip gloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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