A data profile of the people who buy, follow and care about Mascara in Poland — modelled from more than twelve digital signal sources. Mascara has an estimated audience of 1,647,113 people in Poland.
Mascara has an estimated audience of 1,647,113 people in Poland. 84.4% are female, 15.6% are male, average age 34.6. Top brand affinities: Eye shadow, Eye liner, Lipstick, Eyelash extensions, Eyebrow.
Top brand affinities include Eye shadow, Eye liner, Lipstick, with strongest over-indexing on Eye shadow (8.28× the country average).
Demographically, the Mascara audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Individualism, DIY Mentality.
The typical Mascara fan in Poland is more female, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Eye shadow.
The key figures that characterise the Mascara profile in Poland.
84.4% are female, 15.6% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 34.6 |
| Estimated audience size | 1,647,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Mascara audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 17.5% |
| United States | 14.2% |
| Brazil | 5.5% |
The strongest cross-interests of the Mascara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye shadow | Beauty & Wellness | 8.28× | ||
| 02 | Eye liner | Beauty & Wellness | 7.99× | ||
| 03 | Lipstick | Beauty & Wellness | 6.69× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 6.53× | ||
| 05 | Concealer | Beauty & Wellness | 6.14× | ||
| 06 | Hair iron | Beauty & Wellness | 6.09× | ||
| 07 | Long hair | Beauty & Wellness | 5.96× | ||
| 08 | Makeup brush | Beauty & Wellness | 5.93× | ||
| 09 | Lip balm | Beauty & Wellness | 5.81× | ||
| 10 | Eyebrow | Beauty & Wellness | 5.71× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 5.62× | ||
| 12 | Foundation (cosmetics) | Beauty & Wellness | 5.61× | ||
| 13 | Hair straightening | Beauty & Wellness | 5.55× | ||
| 14 | Shampoo | Beauty & Wellness | 4.33× | ||
| 15 | Hair conditioner | Beauty & Wellness | 3.62× | ||
| 16 | Nail salon | Beauty & Wellness | 3.56× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 3.48× | ||
| 18 | Skirt | Fashion & Accessoires | 2.27× | ||
| 19 | Pepco | Fashion & Accessoires | 1.98× | ||
| 20 | Dresses | Fashion & Accessoires | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.17× | |
| DIY Mentality | THRILL | 1.91× | |
| Early Adopter Mentality | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Urban Lifestyle | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mascara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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