A data profile of the people who buy, follow and care about Foundation (cosmetics) in Poland — modelled from more than twelve digital signal sources. Foundation (cosmetics) has an estimated audience of 1,564,898 people in Poland.
Foundation (cosmetics) has an estimated audience of 1,564,898 people in Poland. 83.7% are female, 16.3% are male, average age 34.3. Top brand affinities: Face powder, BB cream, Concealer, Lip gloss, Eyelash extensions.
Top brand affinities include Face powder, BB cream, Concealer, with strongest over-indexing on Face powder (32.18× the country average).
Demographically, the Foundation (cosmetics) audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Sustainability.
The typical Foundation (cosmetics) fan in Poland is more female, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for Face powder.
The key figures that characterise the Foundation (cosmetics) profile in Poland.
83.7% are female, 16.3% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 34.3 |
| Estimated audience size | 1,564,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Foundation (cosmetics) audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 18.0% |
| China | 13.2% |
| United States | 10.4% |
The strongest cross-interests of the Foundation (cosmetics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 35.93× | ||
| 02 | Face powder | Beauty & Wellness | 32.18× | ||
| 03 | Lip liner | Beauty & Wellness | 28.89× | ||
| 04 | Concealer | Beauty & Wellness | 25.04× | ||
| 05 | CC cream | Beauty & Wellness | 20.64× | ||
| 06 | Lip gloss | Beauty & Wellness | 16.05× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 10.54× | ||
| 08 | Lip balm | Beauty & Wellness | 10.35× | ||
| 09 | Eye liner | Beauty & Wellness | 8.20× | ||
| 10 | Eye shadow | Beauty & Wellness | 7.04× | ||
| 11 | Love & Sex | Kids & Family | 6.68× | ||
| 12 | Mascara | Beauty & Wellness | 5.61× | ||
| 13 | Lipstick | Beauty & Wellness | 5.60× | ||
| 14 | Moisturizer | Home & Garden | 5.38× | ||
| 15 | Artificial nails | Beauty & Wellness | 5.37× | ||
| 16 | Impulse purchase | Shopping | 4.77× | ||
| 17 | Nail salon | Beauty & Wellness | 4.38× | ||
| 18 | PUDELEK | News | 4.05× | ||
| 19 | Natural skin care | Beauty & Wellness | 3.53× | ||
| 20 | Skin care | Beauty & Wellness | 2.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.06× | |
| Sustainability | BALANCE | 1.96× | |
| DIY Mentality | THRILL | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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