A data profile of the people who buy, follow and care about Eye shadow in Poland — modelled from more than twelve digital signal sources. Eye shadow has an estimated audience of 1,602,691 people in Poland.
Eye shadow has an estimated audience of 1,602,691 people in Poland. 84.4% are female, 15.6% are male, average age 34.2. Top brand affinities: Eye liner, Long Lashes, Lip gloss, Foundation (cosmetics), Face powder.
Top brand affinities include Eye liner, Long Lashes, Lip gloss, with strongest over-indexing on Eye liner (8.73× the country average).
Demographically, the Eye shadow audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Eye shadow fan in Poland is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eye liner.
The key figures that characterise the Eye shadow profile in Poland.
84.4% are female, 15.6% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 34.2 |
| Estimated audience size | 1,602,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Eye shadow audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 17.2% |
| China | 11.7% |
| United States | 11.7% |
The strongest cross-interests of the Eye shadow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye liner | Beauty & Wellness | 8.73× | ||
| 02 | Long Lashes | Beauty & Wellness | 8.57× | ||
| 03 | Lip gloss | Beauty & Wellness | 7.34× | ||
| 04 | Face powder | Beauty & Wellness | 7.29× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 7.04× | ||
| 06 | Unisex | Fashion & Accessoires | 6.35× | ||
| 07 | Concealer | Beauty & Wellness | 6.32× | ||
| 08 | Mascara | Beauty & Wellness | 6.00× | ||
| 09 | Microblading | Beauty & Wellness | 5.54× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 4.92× | ||
| 11 | Cookbook | Food & Beverages | 4.83× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 4.82× | ||
| 13 | Lipstick | Beauty & Wellness | 3.99× | ||
| 14 | Nail art | Beauty & Wellness | 3.43× | ||
| 15 | Natural skin care | Beauty & Wellness | 3.31× | ||
| 16 | Skin care | Beauty & Wellness | 2.57× | ||
| 17 | Beverages | Food & Beverages | 1.87× | ||
| 18 | Food | Food & Beverages | 1.62× | ||
| 19 | Design | Home & Garden | 1.55× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.35× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.32× | |
| Sustainability | BALANCE | 0.75× | |
| Urban Lifestyle | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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