A data profile of the people who buy, follow and care about Fitness and wellness in Poland — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 13,422,222 people in Poland.
Fitness and wellness has an estimated audience of 13,422,222 people in Poland. Top brand affinities: Craps, Mount Airy Casino Resort.
Top brand affinities include Craps, Mount Airy Casino Resort, with strongest over-indexing on Craps (1.51× the country average).
The typical Fitness and wellness fan in Poland shows strong Individualism tendencies and a notable affinity for Craps.
The key figures that characterise the Fitness and wellness profile in Poland.
| Metric | Value |
|---|---|
| Estimated audience size | 13,422,222 |
of the worldwide Fitness and wellness audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fitness and wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Craps | Games | 1.51× | ||
| 02 | Mount Airy Casino Resort | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.04× | |
| Sustainability | BALANCE | 0.87× | |
| Early Adopter Mentality | POWER | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Travelling | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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