A data profile of the people who buy, follow and care about Fitness and wellness in Malaysia — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 7,692,345 people in Malaysia.
Fitness and wellness has an estimated audience of 7,692,345 people in Malaysia. Top brand affinities: PubMed, Sheikh Hasina, The Dictator (2012 film), Domestic flight, Andrology.
Top brand affinities include PubMed, Sheikh Hasina, The Dictator (2012 film), with strongest over-indexing on PubMed (1.59× the country average).
The typical Fitness and wellness fan in Malaysia shows strong Sustainability tendencies and a notable affinity for PubMed.
The key figures that characterise the Fitness and wellness profile in Malaysia.
| Metric | Value |
|---|---|
| Estimated audience size | 7,692,345 |
of the worldwide Fitness and wellness audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fitness and wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV3 Lithuania | Movies & TV | 1.66× | ||
| 02 | Bathstore | Shopping | 1.60× | ||
| 03 | PubMed | Internet & Social Media | 1.59× | ||
| 04 | Bagaholicboy | Fashion & Accessoires | 1.59× | ||
| 05 | Hot Latin Songs | Topic | 1.57× | ||
| 06 | Lego Castle | Kids & Family | 1.55× | ||
| 07 | Sheikh Hasina | Politics & Society | 1.53× | ||
| 08 | Diploma of Education | Topic | 1.53× | ||
| 09 | Her Majesty's Theatre | Arts & Culture | 1.53× | ||
| 10 | Gemini (constellation) | Politics & Society | 1.53× | ||
| 11 | The Dictator (2012 film) | Movies & TV | 1.52× | ||
| 12 | Domestic flight | Travel & Leisure | 1.52× | ||
| 13 | Prostate-specific antigen | Health | 1.52× | ||
| 14 | Palo Alto Networks | Technology & Electronics | 1.52× | ||
| 15 | Overboard (film) | Movies & TV | 1.52× | ||
| 16 | Process management | Business & Career | 1.52× | ||
| 17 | Behavioral neuroscience | Health | 1.52× | ||
| 18 | Andrology | Health | 1.50× | ||
| 19 | Mattress Warehouse | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.99× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Patriotism | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Travelling | THRILL | 0.76× | |
| Individualism | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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