A data profile of the people who buy, follow and care about Fitness and wellness in Australia — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 13,936,666 people in Australia.
Fitness and wellness has an estimated audience of 13,936,666 people in Australia. Top regions: New South Wales, Victoria, Queensland.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Fitness and wellness profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 13,936,666 |
of the worldwide Fitness and wellness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
Where the Fitness and wellness audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~200K | 1.35× | |
| 02 | Tasmania | ~300K | 1.06× | |
| 03 | Australian Capital Territory | ~300K | 1.03× | |
| 04 | South Australia | ~1M | 0.93× | |
| 05 | Western Australia | ~1.5M | 0.92× | |
| 06 | Queensland | ~3M | 0.90× | |
| 07 | New South Wales | ~4.5M | 0.89× | |
| 08 | Victoria | ~3.5M | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.