A data profile of the people who buy, follow and care about Fitness and wellness in Switzerland — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 3,060,000 people in Switzerland.
Fitness and wellness has an estimated audience of 3,060,000 people in Switzerland. Top regions: Canton of Zürich, Canton of Bern, Vaud.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
The key figures that characterise the Fitness and wellness profile in Switzerland.
| Metric | Value |
|---|---|
| Estimated audience size | 3,060,000 |
of the worldwide Fitness and wellness audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
Where the Fitness and wellness audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~200K | 1.07× | |
| 02 | Canton of Bern | ~300K | 1.00× | |
| 03 | Vaud | ~300K | 1.00× | |
| 04 | Canton of Zürich | ~500K | 0.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.41× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Travelling | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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