A data profile of the people who buy, follow and care about Food and drink in Switzerland — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 5,148,903 people in Switzerland.
The average Food and drink fan in Switzerland is 41.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Demographically, the Food and drink audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The key figures that characterise the Food and drink profile in Switzerland.
54.6% are female, 45.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.9 |
| Estimated audience size | 5,148,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Food and drink audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Where the Food and drink audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Glarus | ~20K | 1.49× | |
| 02 | Schaffhausen | ~50K | 1.34× | |
| 03 | Canton of Zug | ~70K | 1.16× | |
| 04 | Schwyz | ~90K | 1.14× | |
| 05 | Graubünden | ~100K | 1.11× | |
| 06 | Solothurn | ~100K | 1.03× | |
| 07 | Thurgau | ~100K | 0.99× | |
| 08 | Basel-City | ~200K | 0.98× | |
| 09 | Basel-Landschaft | ~100K | 0.98× | |
| 10 | Fribourg | ~200K | 0.96× | |
| 11 | Canton of Geneva | ~300K | 0.94× | |
| 12 | Valais | ~200K | 0.93× | |
| 13 | Luzern | ~200K | 0.90× | |
| 14 | Canton of St. Gallen | ~200K | 0.89× | |
| 15 | Ticino | ~200K | 0.88× | |
| 16 | Aargau | ~300K | 0.85× | |
| 17 | Vaud | ~400K | 0.80× | |
| 18 | Canton of Bern | ~400K | 0.78× | |
| 19 | Canton of Zürich | ~600K | 0.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.92× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Social Media Usage | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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