A data profile of the people who buy, follow and care about Food and drink in Indonesia — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 19,370,220 people in Indonesia.
The average Food and drink fan in Indonesia is 34.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Food and drink profile in Indonesia.
49.2% are female, 50.8% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 34.4 |
| Estimated audience size | 19,370,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Food and drink audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Where the Food and drink audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~500K | 1.42× | |
| 02 | West Sulawesi | ~90K | 1.07× | |
| 03 | Bengkulu | ~200K | 1.06× | |
| 04 | North Maluku | ~70K | 1.05× | |
| 05 | West Papua | ~60K | 1.05× | |
| 06 | North Sumatra | ~1M | 1.04× | |
| 07 | Bangka-Belitung Islands | ~100K | 1.04× | |
| 08 | Gorontalo (disambiguation)(2) | ~90K | 1.04× | |
| 09 | North Kalimantan | ~60K | 1.04× | |
| 10 | Lampung | ~400K | 1.01× | |
| 11 | Central Kalimantan | ~200K | 1.01× | |
| 12 | Papua (province) | ~100K | 1.01× | |
| 13 | West Sumatra | ~300K | 1.00× | |
| 14 | Jambi | ~200K | 1.00× | |
| 15 | Maluku | ~90K | 1.00× | |
| 16 | Central Java | ~2M | 0.98× | |
| 17 | South Sumatra | ~500K | 0.98× | |
| 18 | Aceh | ~300K | 0.98× | |
| 19 | Southeast Sulawesi | ~100K | 0.98× | |
| 20 | Riau | ~400K | 0.97× | |
| 21 | East Nusa Tenggara | ~200K | 0.97× | |
| 22 | West Nusa Tenggara | ~200K | 0.96× | |
| 23 | Central Sulawesi | ~200K | 0.96× | |
| 24 | West Kalimantan | ~300K | 0.94× | |
| 25 | North Sulawesi | ~200K | 0.94× | |
| 26 | East Java | ~2M | 0.93× | |
| 27 | South Sulawesi | ~500K | 0.93× | |
| 28 | South Kalimantan | ~200K | 0.93× | |
| 29 | Riau Islands | ~200K | 0.93× | |
| 30 | East Kalimantan | ~300K | 0.91× | |
| 31 | Special Region of Yogyakarta | ~300K | 0.85× | |
| 32 | Banten | ~700K | 0.84× | |
| 33 | West Java | ~2M | 0.71× | |
| 34 | Jakarta | ~1M | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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