A data profile of the people who buy, follow and care about Food and drink in Malaysia — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 7,612,735 people in Malaysia.
Food and drink has an estimated audience of 7,612,735 people in Malaysia. 50.1% are female, 49.9% are male, average age 38.3.
Demographically, the Food and drink audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Individualism.
The key figures that characterise the Food and drink profile in Malaysia.
50.1% are female, 49.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 38.3 |
| Estimated audience size | 7,612,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Food and drink audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Individualism | JOY | 0.79× | |
| Travelling | THRILL | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Urban Lifestyle | OPEN | 0.61× | |
| Family Orientation | CONSERVATISM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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