A data profile of the people who buy, follow and care about Consumer electronics in Malaysia — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 8,274,574 people in Malaysia.
The average Consumer electronics fan in Malaysia is 38.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Sheikh Hasina, Yassi Pressman, with strongest over-indexing on Sheikh Hasina (1.64× the country average).
Demographically, the Consumer electronics audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 14 regions tracked by Rascasse.
The typical Consumer electronics fan in Malaysia is balanced, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Sheikh Hasina.
The key figures that characterise the Consumer electronics profile in Malaysia.
48.0% are female, 52.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 38.6 |
| Estimated audience size | 8,274,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Consumer electronics audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
Where the Consumer electronics audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~100K | 1.26× | |
| 02 | Terengganu | ~400K | 1.02× | |
| 03 | Kelantan | ~400K | 1.01× | |
| 04 | Pahang | ~400K | 1.00× | |
| 05 | Malacca | ~300K | 1.00× | |
| 06 | Negeri Sembilan | ~400K | 0.99× | |
| 07 | Kedah | ~500K | 0.97× | |
| 08 | Penang | ~500K | 0.96× | |
| 09 | Sabah | ~700K | 0.95× | |
| 10 | Sarawak | ~700K | 0.95× | |
| 11 | Perak | ~600K | 0.95× | |
| 12 | Kuala Lumpur | ~1.5M | 0.93× | |
| 13 | Johor | ~1M | 0.93× | |
| 14 | Selangor | ~2M | 0.88× |
The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sheikh Hasina | Politics & Society | 1.64× | ||
| 02 | Yassi Pressman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.93× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Travelling | THRILL | 0.69× | |
| Social Media Usage | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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