A data profile of the people who buy, follow and care about Shopping in Malaysia — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 8,638,402 people in Malaysia.
The average Shopping fan in Malaysia is 38.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Demographically, the Shopping audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Individualism.
The key figures that characterise the Shopping profile in Malaysia.
49.3% are female, 50.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 38.9 |
| Estimated audience size | 8,638,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Shopping audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Where the Shopping audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~1.5M | 1.47× | |
| 02 | Kuala Lumpur | ~2M | 1.42× | |
| 03 | Penang | ~700K | 1.30× | |
| 04 | Selangor | ~3M | 1.26× | |
| 05 | Malacca | ~400K | 1.12× | |
| 06 | Sarawak | ~800K | 1.11× | |
| 07 | Perak | ~700K | 1.10× | |
| 08 | Sabah | ~900K | 1.08× | |
| 09 | Kedah | ~600K | 1.07× | |
| 10 | Negeri Sembilan | ~400K | 0.99× | |
| 11 | Pahang | ~400K | 0.95× | |
| 12 | Kelantan | ~400K | 0.87× | |
| 13 | Labuan | ~60K | 0.87× | |
| 14 | Perlis | ~100K | 0.82× | |
| 15 | Terengganu | ~300K | 0.78× | |
| 16 | Putrajaya | ~40K | 0.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.56× | |
| Urban Lifestyle | OPEN | 0.58× | |
| Family Orientation | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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