A data profile of the people who buy, follow and care about Clothing in Malaysia — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 7,835,563 people in Malaysia.
The average Clothing fan in Malaysia is 38.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Webtoon, Ford Transit, American Apparel, with strongest over-indexing on Webtoon (1.78× the country average).
Demographically, the Clothing audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 16 regions tracked by Rascasse.
The typical Clothing fan in Malaysia is balanced, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Webtoon.
The key figures that characterise the Clothing profile in Malaysia.
53.3% are female, 46.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 38.1 |
| Estimated audience size | 7,835,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Clothing audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~3M | 1.45× | |
| 02 | Kuala Lumpur | ~2M | 1.45× | |
| 03 | Penang | ~600K | 1.33× | |
| 04 | Johor | ~1M | 1.18× | |
| 05 | Perak | ~700K | 1.13× | |
| 06 | Sabah | ~800K | 1.12× | |
| 07 | Sarawak | ~700K | 1.09× | |
| 08 | Negeri Sembilan | ~400K | 1.08× | |
| 09 | Kedah | ~500K | 0.99× | |
| 10 | Malacca | ~300K | 0.99× | |
| 11 | Pahang | ~400K | 0.96× | |
| 12 | Terengganu | ~300K | 0.85× | |
| 13 | Kelantan | ~300K | 0.81× | |
| 14 | Labuan | ~50K | 0.74× | |
| 15 | Perlis | ~80K | 0.68× | |
| 16 | Putrajaya | ~30K | 0.64× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DrMAZA.com | Internet & Social Media | 2.32× | ||
| 02 | Webtoon | Internet & Social Media | 1.78× | ||
| 03 | Maisons du Monde | Home & Garden | 1.61× | ||
| 04 | Ford Transit | Cars & Mobility | 1.59× | ||
| 05 | TV3 Lithuania | Movies & TV | 1.57× | ||
| 06 | American Apparel | Fashion & Accessoires | 1.54× | ||
| 07 | Behavioral neuroscience | Health | 1.52× | ||
| 08 | Bathstore | Shopping | 1.52× | ||
| 09 | Air Miles | Travel & Leisure | 1.50× | ||
| 10 | Bagaholicboy | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Patriotism | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Individualism | JOY | 0.74× | |
| Family Orientation | CONSERVATISM | 0.74× |
Clothing has an estimated audience of 7,835,563 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.3% of Clothing fans are female, 46.7% are male, with an average age of 38.1 years.
Clothing fans show strongest brand affinity for Webtoon (1.78×), Ford Transit (1.59×), and American Apparel (1.54×) over the country average.
Clothing fans in Malaysia are most concentrated in Selangor (reach ~3M), Kuala Lumpur (reach ~2M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Ford Transit (1.59×), American Apparel (1.54×), DrMAZA.com (2.32×), and Air Miles (1.5×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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