Rascasse Audience Intelligence

Clothing Audience in Belgium

A data profile of the people who buy, follow and care about Clothing in Belgium — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 6,016,023 people in Belgium.

#8among Lifestyle cluster in Belgium#9among Topic in Belgium#1in Fashion & Accessoires

Clothing has an estimated audience of 6,016,023 people in Belgium. 59.2% are female, 40.8% are male, average age 43.4.

Demographically, the Clothing audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Patriotism.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Clothing profile in Belgium.

Audience size
6M
in Belgium
Gender
59.2%♀
40.8% male
Age
43.4
average years
Country rank
#29
Topic in Belgium
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothing fans

59.2% are female, 40.8% are male, average age 43.4.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Clothing audience in Belgium
MetricValue
Female59.2%
Male40.8%
Average age43.4
Estimated audience size6,016,023
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Clothing audience in Belgium
Age bracketShare%
16-1912%
20-2918%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Clothing audience comes from Belgium.

Worldwide audience distribution share by country for Clothing
CountryShare
United States19.9%
Japan7.9%
India4.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothing audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.02×
PatriotismCONSERVATISM0.91×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
Design AffinityPREMIUM0.78×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Belgium

See Clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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