Clothing Audience in Canada
Clothing has an estimated audience of 17,755,829 people in Canada. 56.2% are female, 43.8% are male, average age 40.4. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Global Study UK, Srinakharinwirot University, Ramkhamhaeng University, Burapha University, King Mongkut's University of Technology Thonburi.
The average Clothing fan in Canada is 40.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Global Study UK, Srinakharinwirot University, Ramkhamhaeng University, with strongest over-indexing on Global Study UK (1.58× the country average). Demographically, the Clothing audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Clothing fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.4 |
| Estimated audience size | 17,755,829 |
Audience persona
The typical Clothing fan in Canada is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Global Study UK.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 11,241,661 | 1.51× |
| British Columbia | 3,942,934 | 1.48× |
| Quebec | 2,772,573 | 0.65× |
| Alberta | 2,483,186 | 1.13× |
| Manitoba | 667,845 | 1.01× |
| Saskatchewan | 533,651 | 0.95× |
| Nova Scotia | 475,775 | 0.9× |
| New Brunswick | 440,748 | 1.08× |
| Newfoundland and Labrador | 186,722 | 0.69× |
| Prince Edward Island | 59,439 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Global Study UK | 1.58× | |
| Srinakharinwirot University | 1.67× | Business & Career |
| Ramkhamhaeng University | 1.71× | Business & Career |
| Burapha University | 1.68× | Business & Career |
| King Mongkut's University of Technology Thonburi | 1.63× | Business & Career |
| Khon Kaen University | 1.54× | Business & Career |
| Ipekyol | 1.58× | Shopping |
| Sripatum University | 1.72× | Business & Career |
| Mae Fah Luang University | 1.59× | Business & Career |
| Silpakorn University | 1.63× | Business & Career |
| Jassi Gill | 1.52× | Music & Radio |
| King Mongkut's Institute of Technology Ladkrabang | 1.62× | Business & Career |
| Maejo University | 1.54× | Business & Career |
| King Mongkut's University of Technology North Bangkok | 1.63× | Business & Career |
| Chiang Mai Rajabhat University | 1.65× | Business & Career |
| Faculty of Medicine, Chulalongkorn University | 1.51× | Business & Career |
| Chandrakasem Rajabhat University | 1.67× | Business & Career |
| domain | 1.78× | Internet & Social Media |
| Payap University | 1.6× | Business & Career |
| TV8 (Turkey) | 1.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 0.87 |
| Spirituality | BALANCE | 0.81 |
| Patriotism | CONSERVATISM | 0.8 |
| Convenience Orientation | PREMIUM | 0.79 |
| Travelling | THRILL | 0.78 |
| Tradition | CONSERVATISM | 0.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
See Clothing audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Clothing have in Canada?
Clothing has an estimated audience of 17,755,829 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Clothing fans?
56.2% of Clothing fans are female, 43.8% are male, with an average age of 40.4 years.
Which brands do Clothing fans like most?
Clothing fans show strongest brand affinity for Global Study UK (1.58×), Srinakharinwirot University (1.67×), and Ramkhamhaeng University (1.71×) over the country average.
Where do Clothing fans live in Canada?
Clothing fans in Canada are most concentrated in Ontario (reach 11,241,661), British Columbia (reach 3,942,934), and Quebec (reach 2,772,573). These three regions account for the largest share of the active audience.
What other brands do Clothing fans also like?
Beyond Clothing itself, the audience over-indexes on Srinakharinwirot University (1.67×), Ramkhamhaeng University (1.71×), Burapha University (1.68×), and King Mongkut's University of Technology Thonburi (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.