A data profile of the people who buy, follow and care about Clothing in Canada — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 17,755,829 people in Canada.
The average Clothing fan in Canada is 40.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Global Study UK, Srinakharinwirot University, Ramkhamhaeng University, with strongest over-indexing on Global Study UK (1.58× the country average).
Demographically, the Clothing audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Clothing fan in Canada is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Global Study UK.
The key figures that characterise the Clothing profile in Canada.
56.2% are female, 43.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.4 |
| Estimated audience size | 17,755,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Clothing audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~11M | 1.51× | |
| 02 | British Columbia | ~4M | 1.48× | |
| 03 | Alberta | ~2.5M | 1.13× | |
| 04 | New Brunswick | ~400K | 1.08× | |
| 05 | Manitoba | ~700K | 1.01× | |
| 06 | Saskatchewan | ~500K | 0.95× | |
| 07 | Nova Scotia | ~500K | 0.90× | |
| 08 | Newfoundland and Labrador | ~200K | 0.69× | |
| 09 | Prince Edward Island | ~60K | 0.68× | |
| 10 | Quebec | ~3M | 0.65× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | domain | Internet & Social Media | 1.78× | ||
| 02 | Sripatum University | Business & Career | 1.72× | ||
| 03 | TV8 (Turkey) | Movies & TV | 1.72× | ||
| 04 | Ramkhamhaeng University | Business & Career | 1.71× | ||
| 05 | Burapha University | Business & Career | 1.68× | ||
| 06 | Srinakharinwirot University | Business & Career | 1.67× | ||
| 07 | Chandrakasem Rajabhat University | Business & Career | 1.67× | ||
| 08 | Chiang Mai Rajabhat University | Business & Career | 1.65× | ||
| 09 | King Mongkut's University of Technology Thonburi | Business & Career | 1.63× | ||
| 10 | Silpakorn University | Business & Career | 1.63× | ||
| 11 | King Mongkut's University of Technology North Bangkok | Business & Career | 1.63× | ||
| 12 | King Mongkut's Institute of Technology Ladkrabang | Business & Career | 1.62× | ||
| 13 | Payap University | Business & Career | 1.60× | ||
| 14 | Mae Fah Luang University | Business & Career | 1.59× | ||
| 15 | Global Study UK | Topic | 1.58× | ||
| 16 | Ipekyol | Shopping | 1.58× | ||
| 17 | Khon Kaen University | Business & Career | 1.54× | ||
| 18 | Maejo University | Business & Career | 1.54× | ||
| 19 | Jassi Gill | Music & Radio | 1.52× | ||
| 20 | Faculty of Medicine, Chulalongkorn University | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.87× | |
| Spirituality | BALANCE | 0.81× | |
| Patriotism | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Need for Security | CONSERVATISM | 0.72× |
Clothing has an estimated audience of 17,755,829 people in Canada, concentrated in Ontario and British Columbia.
56.2% of Clothing fans are female, 43.8% are male, with an average age of 40.4 years.
Clothing fans show strongest brand affinity for Global Study UK (1.58×), Srinakharinwirot University (1.67×), and Ramkhamhaeng University (1.71×) over the country average.
Clothing fans in Canada are most concentrated in Ontario (reach ~11M), British Columbia (reach ~4M), and Quebec (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Srinakharinwirot University (1.67×), Ramkhamhaeng University (1.71×), Burapha University (1.68×), and King Mongkut's University of Technology Thonburi (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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