A data profile of the people who buy, follow and care about Shopping in Australia — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 14,744,139 people in Australia.
The average Shopping fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Shopping audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, DIY Mentality.
The key figures that characterise the Shopping profile in Australia.
57.0% are female, 43.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.6 |
| Estimated audience size | 14,744,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Shopping audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Where the Shopping audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~200K | 1.14× | |
| 02 | Tasmania | ~300K | 1.07× | |
| 03 | Western Australia | ~2M | 1.03× | |
| 04 | Queensland | ~3.5M | 1.01× | |
| 05 | South Australia | ~1M | 0.97× | |
| 06 | New South Wales | ~5M | 0.96× | |
| 07 | Victoria | ~4M | 0.94× | |
| 08 | Australian Capital Territory | ~300K | 0.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| DIY Mentality | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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