Rascasse Audience Intelligence

Shopping audiences in Australia

The strongest Shopping audiences in Australia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Australia 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Australia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Australia — full ranking

  1. Shopping and fashion14.8M
  2. Shopping14.7M
  3. Online shopping13.3M
  4. Woolworths8.9M
  5. Gift8.8M
  6. Big W8.7M
  7. EBay8.2M
  8. Harvey Norman8.1M
  9. Sales promotion7.8M
  10. Aldi7.7M
  11. Kmart7.3M
  12. Officeworks7.3M
  13. JB Hi-Fi7.1M
  14. Target Corporation6.4M
  15. Shopping malls6.3M
  16. Costco6.2M
  17. Price6.1M
  18. Coupons5.9M
  19. 7-Eleven5.3M
  20. Auction4.7M
  21. Warehouse4.7M
  22. Supermarket4.7M
  23. Discount stores4.5M
  24. First-time buyer4.5M
  25. Temu4.1M
  26. Uniqlo3.9M
  27. Target Australia3.5M
  28. Money back guarantee3.5M
  29. Subscription business model3.4M
  30. Liquorland3.4M
  31. Discounts and allowances3.4M
  32. Drop shipping3.3M
  33. AliExpress3.2M
  34. Point of sale3.2M
  35. Black Friday (shopping)3.1M
  36. Department store3.1M
  37. JD Sports2.9M
  38. Kmart Australia2.8M
  39. Gift card2.8M
  40. H&M2.8M
  41. Woolworth2.8M
  42. Petbarn2.7M
  43. Sephora2.6M
  44. Specsavers2.6M
  45. Sydney Tools2.6M
  46. Chain store2.5M
  47. Big-box store2.5M
  48. Deal of the day2.4M
  49. The Iconic2.3M
  50. Voucher2.2M
Section 02

Other categories in Australia