A data profile of the people who buy, follow and care about Discounts and allowances in Australia — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 3,378,735 people in Australia.
The average Discounts and allowances fan in Australia is 43.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cyber Monday, Black Friday (shopping), Household goods, with strongest over-indexing on Cyber Monday (2.75× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Discounts and allowances fan in Australia is more female, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyber Monday.
The key figures that characterise the Discounts and allowances profile in Australia.
64.5% are female, 35.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 43.8 |
| Estimated audience size | 3,378,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Discounts and allowances audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~90K | 1.20× | |
| 02 | Australian Capital Territory | ~80K | 1.15× | |
| 03 | South Australia | ~300K | 0.96× | |
| 04 | Western Australia | ~400K | 0.94× | |
| 05 | Queensland | ~700K | 0.92× | |
| 06 | Victoria | ~900K | 0.90× | |
| 07 | New South Wales | ~1M | 0.89× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cyber Monday | Shopping | 2.75× | ||
| 02 | Black Friday (shopping) | Shopping | 2.03× | ||
| 03 | Blouse | Fashion & Accessoires | 1.77× | ||
| 04 | Infant clothing | Kids & Family | 1.67× | ||
| 05 | Household goods | Home & Garden | 1.65× | ||
| 06 | Skirt | Fashion & Accessoires | 1.65× | ||
| 07 | Sandal | Fashion & Accessoires | 1.61× | ||
| 08 | Princess Polly | Fashion & Accessoires | 1.60× | ||
| 09 | Bed sheet | Home & Garden | 1.60× | ||
| 10 | Bohemian style | Fashion & Accessoires | 1.59× | ||
| 11 | Party dress | Fashion & Accessoires | 1.59× | ||
| 12 | Brassiere | Food & Beverages | 1.57× | ||
| 13 | Plus-size clothing | Fashion & Accessoires | 1.55× | ||
| 14 | Boho-chic | Fashion & Accessoires | 1.53× | ||
| 15 | Bohemianism | Fashion & Accessoires | 1.53× | ||
| 16 | Showpo | Fashion & Accessoires | 1.53× | ||
| 17 | Earring | Fashion & Accessoires | 1.52× | ||
| 18 | Gown | Fashion & Accessoires | 1.51× | ||
| 19 | Diaper bag | Kids & Family | 1.51× | ||
| 20 | Eyelash | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.71× | |
| Creativity | OPEN | 1.20× | |
| Design Affinity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.72× |
Discounts and allowances has an estimated audience of 3,378,735 people in Australia, concentrated in New South Wales and Victoria.
64.5% of Discounts and allowances fans are female, 35.5% are male, with an average age of 43.8 years.
Discounts and allowances fans show strongest brand affinity for Cyber Monday (2.75×), Black Friday (shopping) (2.03×), and Household goods (1.65×) over the country average.
Discounts and allowances fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Black Friday (shopping) (2.03×), Household goods (1.65×), Skirt (1.65×), and Boho-chic (1.53×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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