A data profile of the people who buy, follow and care about Discounts and allowances in United Arab Emirates — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 2,062,452 people in United Arab Emirates.
The average Discounts and allowances fan in United Arab Emirates is 36.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Ethiopia national football team, Ethiopian cuisine, South Yemen, with strongest over-indexing on Ethiopia national football team (1.9× the country average).
Demographically, the Discounts and allowances audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Discounts and allowances fan in United Arab Emirates is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Ethiopia national football team.
The key figures that characterise the Discounts and allowances profile in United Arab Emirates.
36.4% are female, 63.6% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 36.6 |
| Estimated audience size | 2,062,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 35% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Discounts and allowances audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~50K | 1.05× | |
| 02 | Ras Al Khaimah | ~100K | 1.01× | |
| 03 | Emirate of Ajman | ~200K | 0.99× | |
| 04 | Emirate of Sharjah | ~500K | 0.97× | |
| 05 | Emirate of Abu Dhabi | ~800K | 0.94× | |
| 06 | Dubai | ~1.5M | 0.87× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oromo language | Politics & Society | 1.98× | ||
| 02 | Oromia Region | Travel & Leisure | 1.95× | ||
| 03 | Amhara Region | Travel & Leisure | 1.93× | ||
| 04 | Ethiopia national football team | Sports | 1.90× | ||
| 05 | Gondar | Travel & Leisure | 1.90× | ||
| 06 | Tigray Region | Travel & Leisure | 1.87× | ||
| 07 | Ethiopian calendar | Politics & Society | 1.85× | ||
| 08 | Gambela, Ethiopia | Travel & Leisure | 1.84× | ||
| 09 | Tigray Province | Travel & Leisure | 1.83× | ||
| 10 | Addis Ababa University | Business & Career | 1.83× | ||
| 11 | Tigrinya language | Politics & Society | 1.82× | ||
| 12 | Bahir Dar | Travel & Leisure | 1.81× | ||
| 13 | Ethiopian cuisine | Food & Beverages | 1.80× | ||
| 14 | Somali Region | Travel & Leisure | 1.80× | ||
| 15 | Mek'ele | Travel & Leisure | 1.80× | ||
| 16 | Free public transport | Cars & Mobility | 1.72× | ||
| 17 | Paddle tennis | Sports | 1.64× | ||
| 18 | Tab (GUI) | Technology & Electronics | 1.60× | ||
| 19 | South Yemen | Travel & Leisure | 1.58× | ||
| 20 | Somaliland | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 0.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.81× |
Discounts and allowances has an estimated audience of 2,062,452 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
36.4% of Discounts and allowances fans are female, 63.6% are male, with an average age of 36.6 years.
Discounts and allowances fans show strongest brand affinity for Ethiopia national football team (1.9×), Ethiopian cuisine (1.8×), and South Yemen (1.58×) over the country average.
Discounts and allowances fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Ethiopian cuisine (1.8×), South Yemen (1.58×), Somali Region (1.8×), and Oromia Region (1.95×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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