A data profile of the people who buy, follow and care about Discounts and allowances in Indonesia — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 7,048,039 people in Indonesia.
The average Discounts and allowances fan in Indonesia is 35.9 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Voucher, Web fiction, Tram, with strongest over-indexing on Voucher (1.73× the country average).
Demographically, the Discounts and allowances audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Discounts and allowances fan in Indonesia is balanced, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Voucher.
The key figures that characterise the Discounts and allowances profile in Indonesia.
54.0% are female, 46.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 35.9 |
| Estimated audience size | 7,048,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Discounts and allowances audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~60K | 1.14× | |
| 02 | Bangka-Belitung Islands | ~40K | 1.13× | |
| 03 | Central Sulawesi | ~70K | 1.05× | |
| 04 | East Nusa Tenggara | ~80K | 1.03× | |
| 05 | North Kalimantan | ~20K | 1.03× | |
| 06 | West Kalimantan | ~100K | 1.02× | |
| 07 | Southeast Sulawesi | ~50K | 1.02× | |
| 08 | North Maluku | ~20K | 1.02× | |
| 09 | West Nusa Tenggara | ~90K | 1.01× | |
| 10 | Papua (province) | ~40K | 1.01× | |
| 11 | Lampung | ~100K | 1.00× | |
| 12 | South Kalimantan | ~90K | 1.00× | |
| 13 | North Sulawesi | ~80K | 1.00× | |
| 14 | Bengkulu | ~60K | 1.00× | |
| 15 | Maluku | ~30K | 1.00× | |
| 16 | West Sulawesi | ~30K | 1.00× | |
| 17 | West Papua | ~20K | 1.00× | |
| 18 | South Sumatra | ~200K | 0.99× | |
| 19 | West Sumatra | ~100K | 0.99× | |
| 20 | Aceh | ~90K | 0.99× | |
| 21 | Jambi | ~80K | 0.99× | |
| 22 | Riau Islands | ~80K | 0.99× | |
| 23 | Riau | ~200K | 0.98× | |
| 24 | East Kalimantan | ~100K | 0.98× | |
| 25 | South Sulawesi | ~200K | 0.97× | |
| 26 | Bali | ~100K | 0.97× | |
| 27 | Special Region of Yogyakarta | ~100K | 0.97× | |
| 28 | North Sumatra | ~300K | 0.95× | |
| 29 | Banten | ~300K | 0.93× | |
| 30 | East Java | ~700K | 0.91× | |
| 31 | Central Java | ~600K | 0.91× | |
| 32 | Jakarta | ~500K | 0.90× | |
| 33 | West Java | ~1M | 0.89× | |
| 34 | Gorontalo (disambiguation)(2) | 0.00× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tram | Cars & Mobility | 2.04× | ||
| 02 | Flooding | Music & Radio | 2.04× | ||
| 03 | Duster | Music & Radio | 2.04× | ||
| 04 | Web fiction | Literature | 1.82× | ||
| 05 | Malala Yousafzai | Politics & Society | 1.81× | ||
| 06 | Leisure suit | Fashion & Accessoires | 1.76× | ||
| 07 | Voucher | Shopping | 1.73× | ||
| 08 | Kodi (software) | Technology & Electronics | 1.70× | ||
| 09 | Sport coat | Fashion & Accessoires | 1.70× | ||
| 10 | Stony Brook University | Business & Career | 1.68× | ||
| 11 | Light pollution | Politics & Society | 1.64× | ||
| 12 | Metroid | Games | 1.61× | ||
| 13 | Zico | Sports | 1.60× | ||
| 14 | Real (hypermarket) | Shopping | 1.60× | ||
| 15 | Corset | Fashion & Accessoires | 1.58× | ||
| 16 | Ritual purification | Politics & Society | 1.55× | ||
| 17 | sophie paris | Shopping | 1.55× | ||
| 18 | Ultima II (cosmetics line) | Beauty & Wellness | 1.53× | ||
| 19 | Salwa, Kuwait | Travel & Leisure | 1.53× | ||
| 20 | Staples Inc. | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.98× | |
| Need for Security | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Early Adopter Mentality | POWER | 0.38× | |
| Travelling | THRILL | 0.41× |
Discounts and allowances has an estimated audience of 7,048,039 people in Indonesia, concentrated in West Java and East Java.
54.0% of Discounts and allowances fans are female, 46.0% are male, with an average age of 35.9 years.
Discounts and allowances fans show strongest brand affinity for Voucher (1.73×), Web fiction (1.82×), and Tram (2.04×) over the country average.
Discounts and allowances fans in Indonesia are most concentrated in West Java (reach ~1M), East Java (reach ~700K), and Central Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Web fiction (1.82×), Tram (2.04×), Corset (1.58×), and Kodi (software) (1.7×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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