A data profile of the people who buy, follow and care about Web fiction in Indonesia — modelled from more than twelve digital signal sources. Web fiction has an estimated audience of 2,634,080 people in Indonesia.
Web fiction has an estimated audience of 2,634,080 people in Indonesia. 57.7% are female, 42.3% are male, average age 32.0. Top brand affinities: Fantasy movies, Comedy movies, Cooking, Instagram, Drama movies.
Top brand affinities include Fantasy movies, Comedy movies, Cooking, with strongest over-indexing on Fantasy movies (5.05× the country average).
Demographically, the Web fiction audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Web fiction fan in Indonesia is more female, around 32.0 years old, with strong Tradition tendencies and a notable affinity for Fantasy movies.
The key figures that characterise the Web fiction profile in Indonesia.
57.7% are female, 42.3% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 32.0 |
| Estimated audience size | 2,634,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Web fiction audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 12.3% |
| Indonesia | 6.5% |
The strongest cross-interests of the Web fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fantasy movies | Movies & TV | 5.05× | ||
| 02 | Dating | Kids & Family | 3.14× | ||
| 03 | Halal | Politics & Society | 2.67× | ||
| 04 | Comedy movies | Movies & TV | 2.45× | ||
| 05 | Snack food | Food & Beverages | 2.31× | ||
| 06 | Traveloka | Travel & Leisure | 2.30× | ||
| 07 | Personal care | Health | 2.25× | ||
| 08 | Home Appliances | Home & Garden | 2.24× | ||
| 09 | Skin care | Beauty & Wellness | 2.24× | ||
| 10 | Horror movies | Movies & TV | 2.21× | ||
| 11 | Recipes | Food & Beverages | 2.17× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.09× | ||
| 13 | Medicine | Business & Career | 2.09× | ||
| 14 | Fragrances | Beauty & Wellness | 2.02× | ||
| 15 | Cooking | Food & Beverages | 1.98× | ||
| 16 | Drama movies | Movies & TV | 1.95× | ||
| 17 | Banking | Business & Career | 1.77× | ||
| 18 | Internet & Social Media | 1.66× | |||
| 19 | Photography | Arts & Culture | 1.63× | ||
| 20 | YouTube | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.27× | |
| Indulgence | JOY | 2.13× | |
| Creativity | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Extroversion | THRILL | 0.61× | |
| Pet Ownership | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Web fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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