A data profile of the people who buy, follow and care about Fiction books in Indonesia — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 7,227,787 people in Indonesia.
The average Fiction books fan in Indonesia is 34.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
The key figures that characterise the Fiction books profile in Indonesia.
51.8% are female, 48.2% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 34.4 |
| Estimated audience size | 7,227,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Fiction books audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
Where the Fiction books audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~700K | 1.25× | |
| 02 | Bangka-Belitung Islands | ~40K | 1.09× | |
| 03 | North Sulawesi | ~80K | 1.07× | |
| 04 | Banten | ~300K | 1.04× | |
| 05 | Jambi | ~90K | 1.04× | |
| 06 | West Nusa Tenggara | ~90K | 1.03× | |
| 07 | Riau Islands | ~80K | 1.03× | |
| 08 | Central Kalimantan | ~60K | 1.03× | |
| 09 | Southeast Sulawesi | ~60K | 1.03× | |
| 10 | Bali | ~100K | 1.01× | |
| 11 | South Kalimantan | ~90K | 1.01× | |
| 12 | Bengkulu | ~60K | 1.01× | |
| 13 | West Kalimantan | ~100K | 1.00× | |
| 14 | East Nusa Tenggara | ~80K | 1.00× | |
| 15 | Papua (province) | ~40K | 1.00× | |
| 16 | Maluku | ~30K | 1.00× | |
| 17 | Gorontalo (disambiguation)(2) | ~30K | 1.00× | |
| 18 | North Kalimantan | ~20K | 1.00× | |
| 19 | West Papua | ~20K | 1.00× | |
| 20 | West Sumatra | ~100K | 0.99× | |
| 21 | Aceh | ~100K | 0.99× | |
| 22 | Central Sulawesi | ~70K | 0.99× | |
| 23 | North Maluku | ~20K | 0.99× | |
| 24 | Riau | ~200K | 0.98× | |
| 25 | Lampung | ~100K | 0.98× | |
| 26 | Special Region of Yogyakarta | ~100K | 0.98× | |
| 27 | East Kalimantan | ~100K | 0.98× | |
| 28 | South Sumatra | ~200K | 0.97× | |
| 29 | South Sulawesi | ~200K | 0.96× | |
| 30 | North Sumatra | ~300K | 0.94× | |
| 31 | Central Java | ~600K | 0.87× | |
| 32 | East Java | ~700K | 0.86× | |
| 33 | West Java | ~900K | 0.80× | |
| 34 | West Sulawesi | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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