A data profile of the people who buy, follow and care about Romance novels in Indonesia — modelled from more than twelve digital signal sources. Romance novels has an estimated audience of 5,304,718 people in Indonesia.
The average Romance novels fan in Indonesia is 36.7 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Romance novels profile in Indonesia.
51.0% are female, 49.0% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.7 |
| Estimated audience size | 5,304,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Romance novels audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 4.9% |
| India | 4.5% |
Where the Romance novels audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Java | ~700K | 1.33× | |
| 02 | East Java | ~700K | 1.28× | |
| 03 | West Java | ~1M | 1.15× | |
| 04 | Jakarta | ~500K | 1.07× | |
| 05 | Banten | ~200K | 1.06× | |
| 06 | Special Region of Yogyakarta | ~90K | 1.06× | |
| 07 | West Sulawesi | ~20K | 1.06× | |
| 08 | Gorontalo (disambiguation)(2) | ~20K | 1.05× | |
| 09 | North Kalimantan | ~20K | 1.05× | |
| 10 | Jambi | ~60K | 1.04× | |
| 11 | West Papua | ~20K | 1.04× | |
| 12 | South Kalimantan | ~70K | 1.03× | |
| 13 | Bangka-Belitung Islands | ~30K | 1.01× | |
| 14 | North Maluku | ~20K | 1.01× | |
| 15 | North Sumatra | ~300K | 1.00× | |
| 16 | Papua (province) | ~30K | 1.00× | |
| 17 | Maluku | ~20K | 1.00× | |
| 18 | Riau Islands | ~60K | 0.99× | |
| 19 | Bengkulu | ~40K | 0.99× | |
| 20 | West Sumatra | ~90K | 0.98× | |
| 21 | East Kalimantan | ~80K | 0.98× | |
| 22 | Central Kalimantan | ~40K | 0.97× | |
| 23 | Southeast Sulawesi | ~40K | 0.97× | |
| 24 | Central Sulawesi | ~50K | 0.96× | |
| 25 | South Sulawesi | ~100K | 0.95× | |
| 26 | North Sulawesi | ~50K | 0.95× | |
| 27 | South Sumatra | ~100K | 0.94× | |
| 28 | West Kalimantan | ~70K | 0.94× | |
| 29 | West Nusa Tenggara | ~60K | 0.94× | |
| 30 | East Nusa Tenggara | ~50K | 0.94× | |
| 31 | Lampung | ~100K | 0.93× | |
| 32 | Riau | ~100K | 0.92× | |
| 33 | Aceh | ~70K | 0.92× | |
| 34 | Bali | ~90K | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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