A data profile of the people who buy, follow and care about Romance novels in Malaysia — modelled from more than twelve digital signal sources. Romance novels has an estimated audience of 1,986,136 people in Malaysia.
The average Romance novels fan in Malaysia is 39.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Actor Vijay, Non-fiction books, Business class, with strongest over-indexing on Actor Vijay (3.33× the country average).
Demographically, the Romance novels audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Romance novels fan in Malaysia is balanced, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Actor Vijay.
The key figures that characterise the Romance novels profile in Malaysia.
55.0% are female, 45.0% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 39.2 |
| Estimated audience size | 1,986,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Romance novels audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 4.9% |
| India | 4.5% |
Where the Romance novels audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~20K | 1.16× | |
| 02 | Perlis | ~30K | 1.06× | |
| 03 | Putrajaya | ~10K | 1.01× | |
| 04 | Selangor | ~500K | 0.98× | |
| 05 | Sabah | ~200K | 0.98× | |
| 06 | Sarawak | ~200K | 0.97× | |
| 07 | Pahang | ~90K | 0.97× | |
| 08 | Kelantan | ~90K | 0.97× | |
| 09 | Terengganu | ~80K | 0.97× | |
| 10 | Negeri Sembilan | ~90K | 0.96× | |
| 11 | Malacca | ~70K | 0.96× | |
| 12 | Kedah | ~100K | 0.95× | |
| 13 | Perak | ~100K | 0.94× | |
| 14 | Penang | ~100K | 0.94× | |
| 15 | Johor | ~200K | 0.92× | |
| 16 | Kuala Lumpur | ~300K | 0.90× |
The strongest cross-interests of the Romance novels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Matrix (franchise) | Movies & TV | 4.38× | ||
| 02 | Actor Vijay | Movies & TV | 3.33× | ||
| 03 | Web fiction | Literature | 2.42× | ||
| 04 | Contemporary romance | Literature | 2.26× | ||
| 05 | Non-fiction books | Literature | 2.24× | ||
| 06 | Luxury Travel | Travel & Leisure | 2.00× | ||
| 07 | Mission: Impossible (film series) | Movies & TV | 1.99× | ||
| 08 | Crime fiction | Literature | 1.69× | ||
| 09 | Business class | Travel & Leisure | 1.68× | ||
| 10 | Novel | Literature | 1.66× | ||
| 11 | Walt Disney World | Travel & Leisure | 1.66× | ||
| 12 | E-book readers | Technology & Electronics | 1.65× | ||
| 13 | Dancehalls | Music & Radio | 1.65× | ||
| 14 | Disneyland | Travel & Leisure | 1.61× | ||
| 15 | Pampers | Kids & Family | 1.61× | ||
| 16 | Sustainable energy | Home & Garden | 1.59× | ||
| 17 | Balenciaga | Fashion & Accessoires | 1.54× | ||
| 18 | Ballet | Music & Radio | 1.53× | ||
| 19 | Romance film | Movies & TV | 1.51× | ||
| 20 | Browser games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.26× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Sustainability | BALANCE | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Romance novels has an estimated audience of 1,986,136 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.0% of Romance novels fans are female, 45.0% are male, with an average age of 39.2 years.
Romance novels fans show strongest brand affinity for Actor Vijay (3.33×), Non-fiction books (2.24×), and Business class (1.68×) over the country average.
Romance novels fans in Malaysia are most concentrated in Selangor (reach ~500K), Kuala Lumpur (reach ~300K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Romance novels itself, the audience over-indexes on Non-fiction books (2.24×), Business class (1.68×), Novel (1.66×), and Romance film (1.51×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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