A data profile of the people who buy, follow and care about Manga in Malaysia — modelled from more than twelve digital signal sources. Manga has an estimated audience of 2,236,541 people in Malaysia.
The average Manga fan in Malaysia is 34.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Korean movies, Comics, Anime and manga fandom, with strongest over-indexing on Korean movies (3.92× the country average).
Demographically, the Manga audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Manga fan in Malaysia is balanced, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Korean movies.
The key figures that characterise the Manga profile in Malaysia.
48.5% are female, 51.5% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 34.5 |
| Estimated audience size | 2,236,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Manga audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~300K | 1.48× | |
| 02 | Kuala Lumpur | ~600K | 1.41× | |
| 03 | Selangor | ~700K | 1.17× | |
| 04 | Kelantan | ~100K | 1.15× | |
| 05 | Terengganu | ~100K | 1.14× | |
| 06 | Sarawak | ~200K | 1.11× | |
| 07 | Pahang | ~100K | 1.08× | |
| 08 | Johor | ~300K | 1.06× | |
| 09 | Perak | ~200K | 0.99× | |
| 10 | Kedah | ~100K | 0.97× | |
| 11 | Negeri Sembilan | ~100K | 0.95× | |
| 12 | Malacca | ~70K | 0.91× | |
| 13 | Penang | ~100K | 0.73× | |
| 14 | Perlis | ~20K | 0.68× | |
| 15 | Putrajaya | ~8K | 0.65× | |
| 16 | Labuan | ~10K | 0.62× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seinen manga | Literature | 4.55× | ||
| 02 | Fairy Tail | Literature | 4.49× | ||
| 03 | Wedding chapel | Kids & Family | 4.36× | ||
| 04 | Korean movies | Movies & TV | 3.92× | ||
| 05 | Cebu Pacific | Travel & Leisure | 3.87× | ||
| 06 | Song Hye-kyo | Fashion & Accessoires | 3.67× | ||
| 07 | Gong Yoo | Movies & TV | 3.66× | ||
| 08 | Korean Series | Movies & TV | 3.25× | ||
| 09 | Anime convention | Literature | 2.92× | ||
| 10 | Anime and manga fandom | Literature | 2.70× | ||
| 11 | Shōnen manga | Literature | 2.41× | ||
| 12 | TV Tokyo | Movies & TV | 2.40× | ||
| 13 | Otaku | Literature | 2.36× | ||
| 14 | Group buying | Shopping | 2.31× | ||
| 15 | Japanese art | Arts & Culture | 2.25× | ||
| 16 | Japanese popular culture | Travel & Leisure | 2.08× | ||
| 17 | Myanmar | Travel & Leisure | 1.87× | ||
| 18 | Comics | Literature | 1.73× | ||
| 19 | YouTube Music | Internet & Social Media | 1.68× | ||
| 20 | Pop Mart | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.15× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Need for Security | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Travelling | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.79× |
Manga has an estimated audience of 2,236,541 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.5% of Manga fans are female, 51.5% are male, with an average age of 34.5 years.
Manga fans show strongest brand affinity for Korean movies (3.92×), Comics (1.73×), and Anime and manga fandom (2.7×) over the country average.
Manga fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on Comics (1.73×), Anime and manga fandom (2.7×), Anime convention (2.92×), and YouTube Music (1.68×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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