A data profile of the people who buy, follow and care about Comics in Malaysia — modelled from more than twelve digital signal sources. Comics has an estimated audience of 2,471,354 people in Malaysia.
The average Comics fan in Malaysia is 35.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Manga, Korean movies, Anime and manga fandom, with strongest over-indexing on Manga (1.8× the country average).
Demographically, the Comics audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Comics fan in Malaysia is balanced, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Manga.
The key figures that characterise the Comics profile in Malaysia.
48.2% are female, 51.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 35.1 |
| Estimated audience size | 2,471,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Comics audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.58× | |
| 02 | Sabah | ~300K | 1.43× | |
| 03 | Selangor | ~900K | 1.24× | |
| 04 | Kuala Lumpur | ~500K | 1.21× | |
| 05 | Johor | ~400K | 1.13× | |
| 06 | Perak | ~200K | 1.01× | |
| 07 | Pahang | ~100K | 1.00× | |
| 08 | Terengganu | ~100K | 0.94× | |
| 09 | Kedah | ~200K | 0.93× | |
| 10 | Penang | ~100K | 0.93× | |
| 11 | Negeri Sembilan | ~100K | 0.92× | |
| 12 | Kelantan | ~100K | 0.90× | |
| 13 | Perlis | ~30K | 0.87× | |
| 14 | Labuan | ~20K | 0.86× | |
| 15 | Malacca | ~80K | 0.83× | |
| 16 | Putrajaya | ~10K | 0.74× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding chapel | Kids & Family | 4.26× | ||
| 02 | Korean movies | Movies & TV | 3.56× | ||
| 03 | Superman (TV series) | Movies & TV | 3.31× | ||
| 04 | Anime & Cosplay | Fashion & Accessoires | 3.02× | ||
| 05 | Mission: Impossible (film series) | Movies & TV | 2.99× | ||
| 06 | Anime convention | Literature | 2.93× | ||
| 07 | Stranger Things | Movies & TV | 2.82× | ||
| 08 | Fantastic Four | Literature | 2.79× | ||
| 09 | Mission: Impossible | Movies & TV | 2.74× | ||
| 10 | Korean Series | Movies & TV | 2.70× | ||
| 11 | Actor Vijay | Movies & TV | 2.62× | ||
| 12 | Anime and manga fandom | Literature | 2.51× | ||
| 13 | Jenna Ortega | Movies & TV | 2.29× | ||
| 14 | Japanese art | Arts & Culture | 2.16× | ||
| 15 | Webcomic | Literature | 1.91× | ||
| 16 | Manga | Literature | 1.80× | ||
| 17 | Japanese popular culture | Travel & Leisure | 1.80× | ||
| 18 | Allkpop | Music & Radio | 1.72× | ||
| 19 | Delivery order | Food & Beverages | 1.63× | ||
| 20 | Comic book | Literature | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.33× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Need for Security | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Social Media Usage | JOY | 0.87× | |
| Family Orientation | CONSERVATISM | 0.88× |
Comics has an estimated audience of 2,471,354 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.2% of Comics fans are female, 51.8% are male, with an average age of 35.1 years.
Comics fans show strongest brand affinity for Manga (1.8×), Korean movies (3.56×), and Anime and manga fandom (2.51×) over the country average.
Comics fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on Korean movies (3.56×), Anime and manga fandom (2.51×), Anime convention (2.93×), and Superman (TV series) (3.31×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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