A data profile of the people who buy, follow and care about Beauty in Malaysia — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 7,933,488 people in Malaysia.
The average Beauty fan in Malaysia is 38.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Monarchy, Gourmet Foods, Amar Ujala, with strongest over-indexing on Monarchy (1.51× the country average).
Demographically, the Beauty audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beauty fan in Malaysia is balanced, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Monarchy.
The key figures that characterise the Beauty profile in Malaysia.
52.1% are female, 47.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.8 |
| Estimated audience size | 7,933,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Beauty audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
Where the Beauty audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~2M | 1.51× | |
| 02 | Johor | ~1.5M | 1.37× | |
| 03 | Selangor | ~3M | 1.30× | |
| 04 | Penang | ~600K | 1.28× | |
| 05 | Sarawak | ~800K | 1.17× | |
| 06 | Sabah | ~800K | 1.16× | |
| 07 | Perak | ~700K | 1.16× | |
| 08 | Kedah | ~500K | 1.01× | |
| 09 | Pahang | ~400K | 0.99× | |
| 10 | Malacca | ~300K | 0.98× | |
| 11 | Negeri Sembilan | ~400K | 0.95× | |
| 12 | Labuan | ~60K | 0.93× | |
| 13 | Kelantan | ~300K | 0.91× | |
| 14 | Perlis | ~100K | 0.90× | |
| 15 | Terengganu | ~300K | 0.89× | |
| 16 | Putrajaya | ~40K | 0.86× |
The strongest cross-interests of the Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigella Lawson | Food & Beverages | 3.30× | ||
| 02 | Grameenphone | Technology & Electronics | 2.59× | ||
| 03 | Oculus Rift | Technology & Electronics | 2.24× | ||
| 04 | Wide leg jeans | Fashion & Accessoires | 1.88× | ||
| 05 | Gourmet Foods | Food & Beverages | 1.87× | ||
| 06 | Tim Raue | Food & Beverages | 1.87× | ||
| 07 | Hof van Cleve | Food & Beverages | 1.87× | ||
| 08 | Better Call Saul | Movies & TV | 1.68× | ||
| 09 | Frederick Lau | Movies & TV | 1.68× | ||
| 10 | 4 Blocks | Movies & TV | 1.68× | ||
| 11 | Rainer Bock | Movies & TV | 1.68× | ||
| 12 | Boom Beach | Games | 1.60× | ||
| 13 | Le Bon Marché | Shopping | 1.60× | ||
| 14 | Zenith Bank | Business & Career | 1.57× | ||
| 15 | Comptoir des Cotonniers | Fashion & Accessoires | 1.56× | ||
| 16 | Sky Atlantic | Movies & TV | 1.54× | ||
| 17 | Amar Ujala | News | 1.53× | ||
| 18 | Monarchy | Politics & Society | 1.51× | ||
| 19 | Thomas Azier | Music & Radio | 1.51× | ||
| 20 | The Man Repeller | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.10× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Price Sensitivity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.84× |
Beauty has an estimated audience of 7,933,488 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.1% of Beauty fans are female, 47.9% are male, with an average age of 38.8 years.
Beauty fans show strongest brand affinity for Monarchy (1.51×), Gourmet Foods (1.87×), and Amar Ujala (1.53×) over the country average.
Beauty fans in Malaysia are most concentrated in Selangor (reach ~3M), Kuala Lumpur (reach ~2M), and Johor (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Beauty itself, the audience over-indexes on Gourmet Foods (1.87×), Amar Ujala (1.53×), Wide leg jeans (1.88×), and Nigella Lawson (3.3×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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