Rascasse Audience Intelligence

Monarchy Audience in Malaysia

A data profile of the people who buy, follow and care about Monarchy in Malaysia — modelled from more than twelve digital signal sources. Monarchy has an estimated audience of 7,117,870 people in Malaysia.

#24among Topic in Malaysia
#3in Politics & Society

The average Monarchy fan in Malaysia is 39.3 years old, balanced, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Monarchy profile in Malaysia.

Audience size
7.1M
in Malaysia
Gender
49.5%♀
50.5% male
Age
39.3
average years
Country rank
#40
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monarchy fans

49.5% are female, 50.5% are male, average age 39.3.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Monarchy audience in Malaysia
MetricValue
Female49.5%
Male50.5%
Average age39.3
Estimated audience size7,117,870
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Monarchy audience in Malaysia
Age bracketShare%
16-1913%
20-2926%
30-3923%
40-4920%
50+17%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Monarchy audience comes from Malaysia.

Worldwide audience distribution share by country for Monarchy
CountryShare
Spain13.5%
United States8.4%
Malaysia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monarchy audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Monarchy fans by region: top regions in Malaysia
#RegionReachAffinity×
01Selangor~3M1.57×
02Kuala Lumpur~2M1.46×
03Penang~500K1.21×
04Sarawak~700K1.20×
05Johor~1M1.13×
06Sabah~700K1.12×
07Perak~600K1.06×
08Pahang~300K0.98×
09Labuan~60K0.96×
10Negeri Sembilan~300K0.95×
11Kedah~400K0.94×
12Malacca~200K0.94×
13Perlis~90K0.93×
14Kelantan~300K0.91×
15Terengganu~300K0.91×
16Putrajaya~30K0.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Malaysia

See Monarchy audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Monarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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