A data profile of the people who buy, follow and care about Beauty in South Africa — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 5,454,412 people in South Africa.
Beauty has an estimated audience of 5,454,412 people in South Africa. 60.3% are female, 39.7% are male, average age 36.2.
The key figures that characterise the Beauty profile in South Africa.
60.3% are female, 39.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.2 |
| Estimated audience size | 5,454,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Beauty audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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