A data profile of the people who buy, follow and care about Beauty in Poland — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 12,972,357 people in Poland.
Beauty has an estimated audience of 12,972,357 people in Poland. 64.1% are female, 35.9% are male, average age 40.9. Top brand affinities: Craps, Pocono Mountains, Mount Airy Casino Resort, Fatih Terim, Fábio Porchat.
Top brand affinities include Craps, Pocono Mountains, Mount Airy Casino Resort, with strongest over-indexing on Craps (1.55× the country average).
Demographically, the Beauty audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Beauty fan in Poland is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Craps.
The key figures that characterise the Beauty profile in Poland.
64.1% are female, 35.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 40.9 |
| Estimated audience size | 12,972,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Beauty audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
The strongest cross-interests of the Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Craps | Games | 1.55× | ||
| 02 | Mount Airy Casino Resort | Travel & Leisure | 1.54× | ||
| 03 | Pocono Mountains | Travel & Leisure | 1.53× | ||
| 04 | Fatih Terim | Sports | 1.52× | ||
| 05 | Fábio Porchat | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.11× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.