A data profile of the people who buy, follow and care about Rituals in Poland — modelled from more than twelve digital signal sources. Rituals has an estimated audience of 2,700,779 people in Poland.
Rituals has an estimated audience of 2,700,779 people in Poland. 89.5% are female, 10.5% are male, average age 32.3. Top brand affinities: Yves Rocher (company), Origins (cosmetics), Kiehl's, Patrick Swayze, Face powder.
Top brand affinities include Yves Rocher (company), Origins (cosmetics), Kiehl's, with strongest over-indexing on Yves Rocher (company) (12.23× the country average).
Demographically, the Rituals audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Rituals fan in Poland is more female, around 32.3 years old, with strong Design Affinity tendencies and a notable affinity for Yves Rocher (company).
The key figures that characterise the Rituals profile in Poland.
89.5% are female, 10.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 89.5% |
| Male | 10.5% |
| Average age | 32.3 |
| Estimated audience size | 2,700,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Rituals audience comes from Poland.
| Country | Share |
|---|---|
| Germany | 22.4% |
| France | 13.5% |
| Netherlands | 11.8% |
The strongest cross-interests of the Rituals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yves Rocher (company) | Beauty & Wellness | 12.23× | ||
| 02 | Origins (cosmetics) | Beauty & Wellness | 9.81× | ||
| 03 | Kiehl's | Beauty & Wellness | 8.41× | ||
| 04 | Patrick Swayze | Movies & TV | 7.44× | ||
| 05 | Clarins | Beauty & Wellness | 6.95× | ||
| 06 | CC cream | Beauty & Wellness | 5.79× | ||
| 07 | Face powder | Beauty & Wellness | 4.35× | ||
| 08 | Concealer | Beauty & Wellness | 4.19× | ||
| 09 | Kitchenware | Home & Garden | 3.20× | ||
| 10 | Waxing | Beauty & Wellness | 3.09× | ||
| 11 | Lip gloss | Beauty & Wellness | 2.82× | ||
| 12 | Hair coloring | Beauty & Wellness | 2.80× | ||
| 13 | TVP1 | Movies & TV | 2.45× | ||
| 14 | Filmweb | Movies & TV | 2.07× | ||
| 15 | PUDELEK | News | 2.06× | ||
| 16 | TVP Sport | Sports | 1.98× | ||
| 17 | Sephora | Shopping | 1.95× | ||
| 18 | Skin care | Beauty & Wellness | 1.86× | ||
| 19 | Fast food | Food & Beverages | 1.80× | ||
| 20 | MBank | Business & Career | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.72× | |
| Price Sensitivity | PREMIUM | 1.67× | |
| Sustainability | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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