A data profile of the people who buy, follow and care about Filmweb in Poland — modelled from more than twelve digital signal sources. Filmweb has an estimated audience of 3,056,727 people in Poland.
Filmweb has an estimated audience of 3,056,727 people in Poland. 58.4% are female, 41.6% are male, average age 36.8. Top brand affinities: Multikino, VK (social network), Doctor Stranger, MBank, Serial (podcast).
Top brand affinities include Multikino, VK (social network), Doctor Stranger, with strongest over-indexing on Multikino (7.68× the country average).
Demographically, the Filmweb audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Filmweb fan in Poland is more female, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Multikino.
The key figures that characterise the Filmweb profile in Poland.
58.4% are female, 41.6% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 36.8 |
| Estimated audience size | 3,056,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 14% |
The strongest cross-interests of the Filmweb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor Stranger | Movies & TV | 23.19× | ||
| 02 | Clothing in India | Fashion & Accessoires | 21.74× | ||
| 03 | Paul Rudd | Movies & TV | 18.61× | ||
| 04 | VK (social network) | Internet & Social Media | 17.00× | ||
| 05 | Rotten Tomatoes | Movies & TV | 9.68× | ||
| 06 | Kinepolis | Movies & TV | 9.45× | ||
| 07 | Multikino | Movies & TV | 7.68× | ||
| 08 | Mamma Mia! (film) | Movies & TV | 7.13× | ||
| 09 | Michael Douglas | Movies & TV | 6.94× | ||
| 10 | Titanic (1997 film) | Movies & TV | 6.06× | ||
| 11 | Robert De Niro | Movies & TV | 5.30× | ||
| 12 | Cyfrowy Polsat | Movies & TV | 3.10× | ||
| 13 | Polsat | Movies & TV | 3.03× | ||
| 14 | MBank | Business & Career | 2.77× | ||
| 15 | Serial (podcast) | Music & Radio | 2.62× | ||
| 16 | M jak miłość | Movies & TV | 2.53× | ||
| 17 | RTV Euro AGD | Shopping | 1.99× | ||
| 18 | Onet.pl | News | 1.94× | ||
| 19 | Kraków | Travel & Leisure | 1.91× | ||
| 20 | Wirtualna Polska | News | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.62× | |
| Price Sensitivity | PREMIUM | 1.57× | |
| Sustainability | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| Travelling | THRILL | 1.11× | |
| Healthy Lifestyle | BALANCE | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Filmweb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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