A data profile of the people who buy, follow and care about Polsat in Poland — modelled from more than twelve digital signal sources. Polsat has an estimated audience of 3,144,502 people in Poland.
Polsat has an estimated audience of 3,144,502 people in Poland. 62.7% are female, 37.3% are male, average age 37.3. Top brand affinities: Cyfrowy Polsat, M jak miłość, Onet.pl, VK (social network), Rowing club.
Top brand affinities include Cyfrowy Polsat, M jak miłość, Onet.pl, with strongest over-indexing on Cyfrowy Polsat (6.43× the country average).
Demographically, the Polsat audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Polsat fan in Poland is more female, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cyfrowy Polsat.
The key figures that characterise the Polsat profile in Poland.
62.7% are female, 37.3% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 37.3 |
| Estimated audience size | 3,144,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Polsat audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 85.2% |
| United Kingdom | 5.9% |
| Germany | 3.2% |
The strongest cross-interests of the Polsat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV4 (Poland) | Movies & TV | 9.96× | ||
| 02 | VK (social network) | Internet & Social Media | 8.96× | ||
| 03 | Rowing club | Sports | 8.38× | ||
| 04 | Cyfrowy Polsat | Movies & TV | 6.43× | ||
| 05 | Pierce Brosnan | Movies & TV | 6.03× | ||
| 06 | Polskie Radio | Music & Radio | 5.75× | ||
| 07 | Timpani | Music & Radio | 4.75× | ||
| 08 | M jak miłość | Movies & TV | 4.53× | ||
| 09 | Radio Eska | Music & Radio | 4.31× | ||
| 10 | Na dobre i na złe | Movies & TV | 4.21× | ||
| 11 | Katowice | Travel & Leisure | 3.96× | ||
| 12 | Bruce Willis | Movies & TV | 3.54× | ||
| 13 | TVP Sport | Sports | 2.76× | ||
| 14 | Onet.pl | News | 2.43× | ||
| 15 | Biedronka | Shopping | 2.31× | ||
| 16 | Lech Poznań | Sports | 2.08× | ||
| 17 | MBank | Business & Career | 2.06× | ||
| 18 | Empik | Shopping | 1.92× | ||
| 19 | RTV Euro AGD | Shopping | 1.65× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.95× | |
| Need for Security | CONSERVATISM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Patriotism | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Polsat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.