A data profile of the people who buy, follow and care about TVN24 in Poland — modelled from more than twelve digital signal sources. TVN24 has an estimated audience of 5,057,965 people in Poland.
TVN24 has an estimated audience of 5,057,965 people in Poland. 66.3% are female, 33.7% are male, average age 36.8. Top brand affinities: Shopping and fashion, MBank, Radio ZET, BNP Paribas, CAC 40.
Top brand affinities include Shopping and fashion, MBank, Radio ZET, with strongest over-indexing on Shopping and fashion (1.58× the country average).
Demographically, the TVN24 audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Family Orientation.
The typical TVN24 fan in Poland is more female, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the TVN24 profile in Poland.
66.3% are female, 33.7% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 36.8 |
| Estimated audience size | 5,057,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide TVN24 audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 77.9% |
| Germany | 3.7% |
| Switzerland | 2.2% |
The strongest cross-interests of the TVN24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 1.58× | ||
| 02 | MBank | Business & Career | 1.58× | ||
| 03 | BNP Paribas | Business & Career | 1.58× | ||
| 04 | Activism | Politics & Society | 1.58× | ||
| 05 | Local news | News | 1.58× | ||
| 06 | Philips | Technology & Electronics | 1.58× | ||
| 07 | TripAdvisor | Travel & Leisure | 1.58× | ||
| 08 | Weather | Home & Garden | 1.58× | ||
| 09 | Volvo XC60 | Cars & Mobility | 1.58× | ||
| 10 | Property finder | Home & Garden | 1.58× | ||
| 11 | Love & Sex | Kids & Family | 1.58× | ||
| 12 | Starter home | Home & Garden | 1.58× | ||
| 13 | Household goods | Home & Garden | 1.58× | ||
| 14 | Conference and resort hotels | Travel & Leisure | 1.58× | ||
| 15 | Business Insider | Business & Career | 1.58× | ||
| 16 | Bank Zachodni WBK | Business & Career | 1.58× | ||
| 17 | CAC 40 | Business & Career | 1.57× | ||
| 18 | Central heating | Home & Garden | 1.52× | ||
| 19 | Radio ZET | Music & Radio | 1.50× | ||
| 20 | Na dobre i na złe | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.35× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.90× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TVN24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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