A data profile of the people who buy, follow and care about Radio ZET in Poland — modelled from more than twelve digital signal sources. Radio ZET has an estimated audience of 2,857,875 people in Poland.
Radio ZET has an estimated audience of 2,857,875 people in Poland. 64.9% are female, 35.1% are male, average age 39.1. Top brand affinities: RMF FM, Onet.pl, Jake Gyllenhaal, Wirtualna Polska, Rhianna (singer).
Top brand affinities include RMF FM, Onet.pl, Jake Gyllenhaal, with strongest over-indexing on RMF FM (37.38× the country average).
Demographically, the Radio ZET audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Radio ZET fan in Poland is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for RMF FM.
The key figures that characterise the Radio ZET profile in Poland.
64.9% are female, 35.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 39.1 |
| Estimated audience size | 2,857,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Radio ZET audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 83.8% |
| Germany | 6.6% |
| United Kingdom | 2.3% |
The strongest cross-interests of the Radio ZET audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RMF FM | Music & Radio | 37.38× | ||
| 02 | Polskie Radio Program II | Music & Radio | 20.76× | ||
| 03 | Teyana Taylor | Movies & TV | 17.12× | ||
| 04 | Jake Gyllenhaal | Movies & TV | 16.03× | ||
| 05 | Will Ferrell | Movies & TV | 15.73× | ||
| 06 | Chris Pratt | Movies & TV | 15.58× | ||
| 07 | Lenny Kravitz | Music & Radio | 14.35× | ||
| 08 | Ewa Farna | Music & Radio | 12.64× | ||
| 09 | Tom Hardy | Movies & TV | 9.47× | ||
| 10 | Robert Pattinson | Movies & TV | 9.35× | ||
| 11 | Rhianna (singer) | Music & Radio | 7.46× | ||
| 12 | Stephen Hawking | Business & Career | 5.92× | ||
| 13 | Onet.pl | News | 3.54× | ||
| 14 | M jak miłość | Movies & TV | 2.80× | ||
| 15 | Wirtualna Polska | News | 2.74× | ||
| 16 | Notino | Shopping | 2.54× | ||
| 17 | Donald Tusk | Politics & Society | 2.52× | ||
| 18 | Serial (podcast) | Music & Radio | 2.16× | ||
| 19 | Pop music | Music & Radio | 2.01× | ||
| 20 | Polish language | Politics & Society | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.18× | |
| Price Sensitivity | PREMIUM | 2.03× | |
| Urban Lifestyle | OPEN | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.83× | |
| Early Adopter Mentality | POWER | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Radio ZET. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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