A data profile of the people who buy, follow and care about Polish language in Poland — modelled from more than twelve digital signal sources. Polish language has an estimated audience of 7,156,985 people in Poland.
Polish language has an estimated audience of 7,156,985 people in Poland. 60.0% are female, 40.0% are male, average age 38.9. Top brand affinities: Wirtualna Polska, Onet.pl, Android (operating system), Ryanair, Gazeta Wyborcza.
Top brand affinities include Wirtualna Polska, Onet.pl, Android (operating system), with strongest over-indexing on Wirtualna Polska (2.34× the country average).
Demographically, the Polish language audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Polish language fan in Poland is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Wirtualna Polska.
The key figures that characterise the Polish language profile in Poland.
60.0% are female, 40.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 38.9 |
| Estimated audience size | 7,156,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Polish language audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 36.2% |
| United States | 14.5% |
| United Kingdom | 6.9% |
The strongest cross-interests of the Polish language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 3.69× | ||
| 02 | Single malt whisky | Food & Beverages | 3.58× | ||
| 03 | Wirtualna Polska | News | 2.34× | ||
| 04 | Sushi | Food & Beverages | 2.15× | ||
| 05 | Telegram | Internet & Social Media | 2.11× | ||
| 06 | Sustainable energy | Home & Garden | 1.99× | ||
| 07 | Activism | Politics & Society | 1.92× | ||
| 08 | Modern architecture | Arts & Culture | 1.91× | ||
| 09 | Paleolithic diet | Health | 1.83× | ||
| 10 | Radio ZET | Music & Radio | 1.81× | ||
| 11 | Innovation | Business & Career | 1.77× | ||
| 12 | Gdańsk | Travel & Leisure | 1.68× | ||
| 13 | Long hair | Beauty & Wellness | 1.68× | ||
| 14 | Android (operating system) | Technology & Electronics | 1.66× | ||
| 15 | Social movement | Politics & Society | 1.66× | ||
| 16 | Ryanair | Travel & Leisure | 1.60× | ||
| 17 | Onet.pl | News | 1.58× | ||
| 18 | Gazeta Wyborcza | News | 1.58× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.58× | ||
| 20 | Hair coloring | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Travelling | THRILL | 1.39× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Polish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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