A data profile of the people who buy, follow and care about Wirtualna Polska in Poland — modelled from more than twelve digital signal sources. Wirtualna Polska has an estimated audience of 8,300,463 people in Poland.
Wirtualna Polska has an estimated audience of 8,300,463 people in Poland. 71.4% are female, 28.6% are male, average age 40.9. Top brand affinities: RMF FM, Radio ZET, Onet.pl, Victoria Beckham, Dorothy Perkins.
Top brand affinities include RMF FM, Radio ZET, Onet.pl, with strongest over-indexing on RMF FM (7.41× the country average).
Demographically, the Wirtualna Polska audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
The typical Wirtualna Polska fan in Poland is more female, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for RMF FM.
The key figures that characterise the Wirtualna Polska profile in Poland.
71.4% are female, 28.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 40.9 |
| Estimated audience size | 8,300,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Wirtualna Polska audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 66.3% |
| Germany | 9.6% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Wirtualna Polska audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dorothy Perkins | Fashion & Accessoires | 26.58× | ||
| 02 | Victoria Beckham | Fashion & Accessoires | 14.14× | ||
| 03 | Abercrombie & Fitch | Fashion & Accessoires | 12.33× | ||
| 04 | Wrangler (jeans) | Fashion & Accessoires | 9.31× | ||
| 05 | Lee (jeans) | Fashion & Accessoires | 8.90× | ||
| 06 | Top Model | Fashion & Accessoires | 8.51× | ||
| 07 | Roberto Cavalli | Fashion & Accessoires | 7.84× | ||
| 08 | RMF FM | Music & Radio | 7.41× | ||
| 09 | Radio ZET | Music & Radio | 7.13× | ||
| 10 | Oysho | Fashion & Accessoires | 5.53× | ||
| 11 | Bricomarché | Home & Garden | 4.62× | ||
| 12 | Dzień Dobry TVN | Movies & TV | 3.86× | ||
| 13 | Onet.pl | News | 3.67× | ||
| 14 | Polish language | Politics & Society | 2.34× | ||
| 15 | Nike | Fashion & Accessoires | 2.30× | ||
| 16 | Handbags | Fashion & Accessoires | 2.20× | ||
| 17 | Children's clothing | Fashion & Accessoires | 2.06× | ||
| 18 | TikTok | Internet & Social Media | 1.83× | ||
| 19 | Lidl | Shopping | 1.74× | ||
| 20 | Allegro (auction website) | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Sustainability | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.79× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Wirtualna Polska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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