A data profile of the people who buy, follow and care about Bricomarché in Poland — modelled from more than twelve digital signal sources. Bricomarché has an estimated audience of 1,893,755 people in Poland.
Bricomarché has an estimated audience of 1,893,755 people in Poland. 58.9% are female, 41.1% are male, average age 43.8. Top brand affinities: Wirtualna Polska, Radio ZET, RMF FM, Auchan, Castorama.
Top brand affinities include Wirtualna Polska, Radio ZET, RMF FM, with strongest over-indexing on Wirtualna Polska (4.06× the country average).
Demographically, the Bricomarché audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Bricomarché fan in Poland is more female, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wirtualna Polska.
The key figures that characterise the Bricomarché profile in Poland.
58.9% are female, 41.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.8 |
| Estimated audience size | 1,893,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 29% | |
| 50+ | 23% |
The strongest cross-interests of the Bricomarché audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payback | Shopping | 8.63× | ||
| 02 | Radio ZET | Music & Radio | 5.64× | ||
| 03 | RMF FM | Music & Radio | 4.92× | ||
| 04 | Wirtualna Polska | News | 4.06× | ||
| 05 | Auchan | Shopping | 2.20× | ||
| 06 | Castorama | Shopping | 2.15× | ||
| 07 | Carrefour | Shopping | 2.11× | ||
| 08 | Pepco | Fashion & Accessoires | 1.85× | ||
| 09 | Kaufland | Shopping | 1.82× | ||
| 10 | Discount stores | Shopping | 1.80× | ||
| 11 | Consolidated Contractors Company | Business & Career | 1.71× | ||
| 12 | House | Home & Garden | 1.66× | ||
| 13 | Shopping malls | Shopping | 1.66× | ||
| 14 | Coupons | Shopping | 1.66× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 16 | Dresses | Fashion & Accessoires | 1.63× | ||
| 17 | Furniture | Home & Garden | 1.59× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 19 | Onet.pl | News | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.58× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Social Media Usage | JOY | 0.82× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bricomarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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