A data profile of the people who buy, follow and care about House in Poland — modelled from more than twelve digital signal sources. House has an estimated audience of 6,341,814 people in Poland.
House has an estimated audience of 6,341,814 people in Poland. 61.8% are female, 38.2% are male, average age 42.3. Top brand affinities: Bedroom furniture, Kindergarten, Cyfrowy Polsat, TripAdvisor, Bracelet.
Top brand affinities include Bedroom furniture, Kindergarten, Cyfrowy Polsat, with strongest over-indexing on Bedroom furniture (3.48× the country average).
Demographically, the House audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical House fan in Poland is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the House profile in Poland.
61.8% are female, 38.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.3 |
| Estimated audience size | 6,341,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide House audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 3.48× | ||
| 02 | Single-family detached home | Home & Garden | 2.64× | ||
| 03 | TripAdvisor | Travel & Leisure | 1.86× | ||
| 04 | Conference and resort hotels | Travel & Leisure | 1.86× | ||
| 05 | Starter home | Home & Garden | 1.79× | ||
| 06 | Zara Home | Home & Garden | 1.78× | ||
| 07 | Property finder | Home & Garden | 1.74× | ||
| 08 | Central heating | Home & Garden | 1.72× | ||
| 09 | Bricomarché | Home & Garden | 1.66× | ||
| 10 | Home business | Business & Career | 1.65× | ||
| 11 | Real estate investing | Business & Career | 1.62× | ||
| 12 | Pandora | Fashion & Accessoires | 1.59× | ||
| 13 | Bracelet | Fashion & Accessoires | 1.57× | ||
| 14 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 15 | Mango | Shopping | 1.54× | ||
| 16 | Cyfrowy Polsat | Movies & TV | 1.53× | ||
| 17 | Hair coloring | Beauty & Wellness | 1.53× | ||
| 18 | Kindergarten | Kids & Family | 1.52× | ||
| 19 | Cholesterol | Food & Beverages | 1.52× | ||
| 20 | Radio Eska | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Sustainability | BALANCE | 1.25× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Mindfulness | BALANCE | 0.97× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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