A data profile of the people who buy, follow and care about House in Australia — modelled from more than twelve digital signal sources. House has an estimated audience of 9,300,296 people in Australia.
House has an estimated audience of 9,300,296 people in Australia. 58.4% are female, 41.6% are male, average age 44.5. Top brand affinities: Real property, Blanket, Townhouse, West Elm, TK Maxx.
Top brand affinities include Real property, Blanket, Townhouse, with strongest over-indexing on Real property (1.77× the country average).
Demographically, the House audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical House fan in Australia is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the House profile in Australia.
58.4% are female, 41.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.5 |
| Estimated audience size | 9,300,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide House audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Townhouse | Home & Garden | 1.94× | ||
| 02 | West Elm | Home & Garden | 1.94× | ||
| 03 | Flos | Home & Garden | 1.94× | ||
| 04 | Front yard | Home & Garden | 1.94× | ||
| 05 | Duvet | Home & Garden | 1.79× | ||
| 06 | Real property | Home & Garden | 1.77× | ||
| 07 | Single-family detached home | Home & Garden | 1.76× | ||
| 08 | Stair lift | Home & Garden | 1.76× | ||
| 09 | Mortgage bank | Business & Career | 1.74× | ||
| 10 | Italo disco | Music & Radio | 1.73× | ||
| 11 | Interior architecture | Business & Career | 1.62× | ||
| 12 | Blanket | Home & Garden | 1.61× | ||
| 13 | Houzz | Home & Garden | 1.61× | ||
| 14 | World Vision International | Politics & Society | 1.60× | ||
| 15 | Terraced house | Home & Garden | 1.54× | ||
| 16 | Philippe Starck | Home & Garden | 1.54× | ||
| 17 | Bored Panda | Internet & Social Media | 1.53× | ||
| 18 | Diplomacy | Politics & Society | 1.52× | ||
| 19 | TK Maxx | Shopping | 1.51× | ||
| 20 | Kartell | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Design Affinity | PREMIUM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Social Media Usage | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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