A data profile of the people who buy, follow and care about House in United Arab Emirates — modelled from more than twelve digital signal sources. House has an estimated audience of 3,060,248 people in United Arab Emirates.
The average House fan in United Arab Emirates is 38.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Townhouse, First-time buyer, with strongest over-indexing on Google Maps (1.51× the country average).
Demographically, the House audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical House fan in United Arab Emirates is more male, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.
The key figures that characterise the House profile in United Arab Emirates.
29.0% are female, 71.0% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 38.4 |
| Estimated audience size | 3,060,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 31% | |
| 30-39 | 34% | |
| 40-49 | 20% | |
| 50+ | 9% |
of the worldwide House audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~700K | 1.09× | |
| 02 | Emirate of Abu Dhabi | ~1.5M | 1.06× | |
| 03 | Emirate of Ajman | ~300K | 1.03× | |
| 04 | Ras Al Khaimah | ~200K | 1.03× | |
| 05 | Fujairah | ~70K | 0.93× | |
| 06 | Dubai | ~2M | 0.87× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 2.25× | ||
| 02 | Mortgage calculator | Home & Garden | 2.10× | ||
| 03 | Townhouse | Home & Garden | 1.94× | ||
| 04 | First-time buyer | Shopping | 1.82× | ||
| 05 | Cutlery | Home & Garden | 1.72× | ||
| 06 | Chandelier | Home & Garden | 1.71× | ||
| 07 | Money management | Business & Career | 1.68× | ||
| 08 | Terraced house | Home & Garden | 1.65× | ||
| 09 | Renovation | Home & Garden | 1.63× | ||
| 10 | Bed frame | Home & Garden | 1.63× | ||
| 11 | Stainless steel | Home & Garden | 1.62× | ||
| 12 | Real estate investing | Business & Career | 1.59× | ||
| 13 | West Elm | Home & Garden | 1.59× | ||
| 14 | Greece | Travel & Leisure | 1.55× | ||
| 15 | Asset management | Business & Career | 1.54× | ||
| 16 | Google Maps | Internet & Social Media | 1.51× | ||
| 17 | Pizza | Food & Beverages | 1.51× | ||
| 18 | Egypt national football team | Sports | 1.51× | ||
| 19 | Scuba diving | Travel & Leisure | 1.51× | ||
| 20 | Oman Air | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Spirituality | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× |
House has an estimated audience of 3,060,248 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.0% of House fans are female, 71.0% are male, with an average age of 38.4 years.
House fans show strongest brand affinity for Google Maps (1.51×), Townhouse (1.94×), and First-time buyer (1.82×) over the country average.
House fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on Townhouse (1.94×), First-time buyer (1.82×), Pizza (1.51×), and Renovation (1.63×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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